Many people who start a business fall into "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.

If you intend to do business on web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way.

But that is just beginning. You must also be known on web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is key. How can you get your name in front of people as an expert.

Some go "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information from forged addresses, concerning recasting my home mortgage, on a daily basis. These are last people I would do business with.

Somebody writes a very good message explaining they've added a link to my site. And would like me to link to them. I get lots of these every month, and discard most immediately because presentation demonstrates it wouldn't be a good idea. I don't even have to visit site to see it's so.

But these four, I did check out. For they were, as stated, well written. In each case, I found a very nicely annotated link to my site, just where I was invited to look.