Good, Bad or IndifferentWritten by Bob Osgoodby
It has been said that person's reputation is most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future.
Many people who start a business fall into "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.
If you intend to do business on web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way.
But that is just beginning. You must also be known on web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is key. How can you get your name in front of people as an expert.
Some go "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information from forged addresses, concerning recasting my home mortgage, on a daily basis. These are last people I would do business with.
Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search of web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submission there. Many publishers frequent these sites looking for content for their publications. A good place to start is Rozey Gean's site at: http://www.marketing-seek.com where you can easily submit your article.
A New "Twist" On Link SwapsWritten by Bob McElwain
Well, it may be an old "twist," actually. But I only began seeing it this year. Likely I've been sucked in before, and never noticed. But reason for bringing it up now, is that I was hit by this "twist" four times last month. It goes like this.
Somebody writes a very good message explaining they've added a link to my site. And would like me to link to them. I get lots of these every month, and discard most immediately because presentation demonstrates it wouldn't be a good idea. I don't even have to visit site to see it's so.
But these four, I did check out. For they were, as stated, well written. In each case, I found a very nicely annotated link to my site, just where I was invited to look.
Okay. Back to home page. Let's see if site looks okay. Yep. Not bad. At least some of my visitors would be interested. So sure, let's go for it.