When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that
ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that we'd go home with a bucketful at end of day. We would have to use a variety of bait and fishing techniques to make a catch.Marketing your business on Internet is a lot like going fishing. There are millions of potential customers ("fish") surfing around out there, but there's no guarantee you'll hook any of them by end of day. Just like fishing, you'll have to use a variety of ads ("bait") and some marketing skills ("fishing techniques") to make a catch.
When we went fishing, my Dad taught me that to catch different kinds of fish, you needed to use different kinds of bait. Marketing online also requires you to use a variety of "bait", depending on kind of "fish" you want to catch.
Your ads are your bait and you will need to use different ads to attract different customers. Writing ads is a skill you will definitely want to master before you "go fishing".
I've done a lot of research on how to write a "good" ad. But what pros consider good and what actually works can be two different things. Sometimes what experts might consider a bad ad is actually one that works! That's because different writing styles appeal to different people.
Sizzle and razzle-dazzle ads work for some people, serene and sensible ones work for others. You may be always writing your own ads in style that appeals to you as a buyer. Therefore, you’ll want to try writing in a different style, even if it doesn't appeal to you. For example, here's a work from home ad written in two different styles:
STYLE 1 - Razzle Dazzle
Make BIG money working from home. Now you can live life of your dreams, spend more time with your family, secure your financial future, and get what you want from life. Hurry, limited time only. Click here NOW!
