I know what youre thinking golf on a budget! Can there be such a thing? Well, it is possible, if you take a balanced, objective look at strategies used in marketing golf products.
Case in point I just interviewed a local golf shop owner today. We were talking about new golf balls, and he was telling me that representatives from different companies send him golf balls to use, hoping that hell recommend them to his customers.
Well, he said hes tried just about everything, and in his opinion, they all play about same now. Picking up a box of 12 Titleist balls, he said, “This one is probably best.” They cost $24.99 for dozen. Then he laughed and picked up another box. “But this one is our best seller.”
The box was priced $44.99 for dozen. I looked surprised. He shook his head and said, “Its all hype. People think that if balls cost double, theyre bound to play better.”
Now we have new hybrid ironwoods. Are they really going to change your game that much? Or is it all a part of marketing pitch?
I heard one marketer say that since golf market was so saturated, he priced his clubs at three times price of anyone elses. And he sold hundreds of thousands of dollars worth. The clubs werent any more expensive to make than other clubs. It was just a “market test”. And folks bought like crazy.