Make sure your product or service has a strong selling point…

Rule 2 …But don’t wax lyrical about how great it is/you are. People aren’t interested in people who are interested in themselves. That’s arrogance. They want to know what’s in it for them. That’s common sense.

Rule 3 Keep visitor in mind. Your website should clearly spell out what your product or service has that competition doesn’t. Focus on benefits. Tip: write about your ideal customer’s needs or problems. Then show people how and why your product or service specifically helps them.

Rule 3 Content is king. But only if it’s useful, relevant and interesting. Boring, long copy will only serve to help people doze off. Aim for simplicity. Use short words. Short sentences. Short paragraphs. Break up text with benefit-driven bold headlines and bulleted lists. Keep reader involved by asking, and answering, questions.

Rule 4 Stay fresh. Old news is good news. And web pages that are not updated regularly are like cobwebs in attic. Give people a reason to come back to your site by creating a desire to return. Add new articles, links and other content.

Rule 5 Have a comprehensive FAQ (Frequently Asked Questions) page. Think of every possible objection someone might have to investing in your product or service. Next, provide all information they need to overcome any obstacles to closing sale.

Before I come to powerful secret of writing articles with such ease and in under a few minutes let me tell you what an article does for your e-business or small home based business venture.

Writing articles as some of you may know is one of best ways to attract visitors to your site without spending any money. Millions of sites are offering to publish your article for free and in return offer a resource box of five to six lines at end with a link to your site. Some sites even allow a link in article itself if it is not a blatant advertisement. This is quickest and most rewarding promotional strategy ever devised by net for small business owners.

Imagine if your article gets picked up by a site or a newsletter with a circulation of 100,000 readers. Your hot counters would be changing so fast for a few days you would be amazed. Not only that you have orders and enquiries flooding in for your small business, MLM opportunity, affiliate program or whatever home based business you are in.