Going public: Now that you have successfully made transition, what do you do?
Ok, you have successfully accomplished your dream of being CEO of a public company. The stock of your company has a symbol and you are continually going to computer to check price, you tell all your relatives and friends and you even tried to encourage them to buy stock.
You think your job is done, you selected and excellent market maker, you released a an announcement to financial news media, but nothing is happening.
If you are playing basketball and you make a three point shot do you sit on court and admire your accomplishment or do you go back and play defense? You do not have to manage price of stock like so many CEO of newly listed companies try to do, instead you go back to work and use newly acquired tools to grow your company.
As a public company now you can now approach investors and let them now that you are working hard to grow company but if they should need some liquidity market will provide it.
You can now go out and retain a public relations firm and make sure that investors know who you are and where to find you. But before you do this make sure that you can afford investors relations company, otherwise you will have to learn how to promote your company and stay within legal boundaries as define by regulators.
You will now be able to attract and retain more highly qualified personnel by offering stock options and bonuses. Because you will need them. With privilege of being a public company comes added responsibility, so you must have highly competent personnel to meet challenge. Now as a public company you have received a tool to help you grow your company. As a public company you have stock with a known market value, The stock can be use for acquisitions.
Acquisitions must be made in a prudent manner, you have to make sure that companies have synergy and you are acquiring something of value will make your company larger and more prosperous.