Going back to the basicsWritten by Florie Lyn Masarate
Let us talk about going back to basics of printing. The basics meaning, not using internet for advertising needs. May seem almost unreal with all these online services at your disposal. But then, think of those who do not have fortune of owning one. Or those that does not have enough knowledge about internet to try and accessing your site. If you limit yourself to online advertising, it may be possible that not all are seeing and reading about you.
There are other ways of advertising that make use of printing that is also effective in more ways than one.
The “wearables”. Having your other people like customers wear your ads printed on shirts, bags and hats is an age-old effective way of making people see you. Making your advertising as visible as possible is an assurance that people is liable to see them as them on streets, on buildings and anywhere wearers go. This is making your ads as visible as it can possibly go. There are now more companies allowing employees to wear casual attire while working. Just think of one person walking around length of building wearing your sign could do to advertise your creation.
Car signs. Putting a sign on your car is another. It is just like wearing your ad but not on yourself. In this case, you can try taking your car along wherever you go, even short distances. You can even try driving in new places and unknown neighborhoods in order to expose more of your ad. The prints should be readable and big enough for people to see them visible while passing through.
Web site must haves Written by Florie Lyn Masarate
Books were primary source of research before. With only these prints to attain information, people had no choice but to scan and even read through all its contents to find what they are looking for. Although there are indexes and page numbers indications, there is always a possibility that what is being said there does not correspond directly to what you are looking for. Bottom line, reading through.
With internet at everyone’s disposal, researching and printing has taken a new perspective. Information getting is easier and much more efficient. With helpful and specific sites, what more could anyone ask for?
With many companies using internet for promotions and advertising, it is no wonder that competition among them has become intense. More and more strategies are being thought of to gain advantage over another. What do these companies really need to keep people interested on their site?
Giving them kind of content they cannot read anywhere else. In other words, try to be unique and different from rest. Chances are, people would stay longer to read things they have not read before. And probably, even go back for more.
Remind people that your contents can be printed out. Any information that may seem important to them can be put in prints. Printing and browsing can be done all at same time.