Fortunately there is a bait shop on way out, so we tie up to dock and go inside. There we talk with owner who tells us they are biting on several different kinds, so taking his advice we buy several. At first we each use a different kind, and if they seem to favor one bait over other, we all start using one that is attracting fish.

Hmm - sounds familiar doesn't it. We do same thing when trying to lure customers into our online offers. Like in fishing, you need essentials in your business. Our web site and email programs can be compared to fishing equipment, but we have to have proper bait. This is where your advertising comes in. Your ads are your bait, and you will need to use different ads to attract different customers.

Writing ads is a skill you must master if you wish your online business to prosper. There has been a lot written about writing effective ads. Sometimes what might be considered a bad ad by pros is one that actually works. Why you might ask? Different styles appeal to different people, and you have to realize, that while web might provide a level playing field for entrepreneurs, likes and dislikes of potential customers are vary widely.

While "Glitz", and exaggerated earnings claims might appeal to some, to others it is a turn off. Wild claims about earnings potential might gather some prospects, but will be an automatic "click away" for others who prefer a low key approach. You must experiment with different ad copy, and keep records of what is drawing.

And best type of ad to place is a Solo Ad.

Why?

First, because Ezines and Newsletters are read by people who have requested to receive those publications.

People that read those ezines and newsletters do so because they are about a subject that is important to them.

That creates a niche or target audience for delivery of whatever RELATED message you wish to convey.

A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject that exists.

For a FREE List of Directories that contain 10's of 1000's: mailto:ezine_dir@emailexchange.org

No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience.

That makes online publications one of best - if not very best - places to start your online advertising campaigns.

You can find even more publications by doing a keyword search at your favorite Search Engine or Directory of Newsletters and also for Ezines.

Second, when you get ready to run your ad in any online publication, then you must decide on whether you want to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.

I have been doing business online for over 8 years and I have learned from trial and error that a Solo Ad will pull at least 10 times more response than a Top Sponsor Ad and about 20 times more than a Classified Ad.

Why?

Because your Solo Ad does NOT compete with any other ads.

A Solo Ad is a HIGH-IMPACT message that can easily be read and will easily be acted upon.

It is well worth added expense over other types of ads.