Gogle Search Engine - Analyzing the Misspelling Strategy

Written by Alec Duncan

To Gogle, Or Not To Gogle? A while back I was posting an article submitted by one of our regular authors on LilEngine.com and I did it a bit faster than I normally would. I was in a hurry to catch an appointment and was already running late. While postingrepparttar article I tripped on something that would change my view on mistakes forever.

In my haste I made a mistake inrepparttar 127930 article’s title, yes a misspelling, just as I have purposely misspelt Google Search Engine as Gogle Search Engine inrepparttar 127931 title of this article to clue you in on its content. Weirdly enoughrepparttar 127932 mistake inrepparttar 127933 title I posted slipped by unnoticed and eventually got pushed offrepparttar 127934 homepage and into our archives.

If you followrepparttar 127935 course of your content pages after posting them they usually go into hiding for a few days and then resurface with varying placement depending on their content and other variables. Every now and again you will have some page on your site that attracts large amounts of traffic compared to some of your other pages. This page inevitably grabs your attention and this is what happened to me.

I noticed a large increase inrepparttar 127936 daily traffic to ourSearch Engine Optimization site www.lilengine.com and started analyzingrepparttar 127937 logs to findrepparttar 127938 culprit. Now, I describe it as a large increase in traffic as opposed to a large spike in traffic as this traffic gain did not suddenly appear then disappear. It was a stable increase in traffic and was funneled to our site byrepparttar 127939 Gogle Search Engine :-). It so followed thatrepparttar 127940 page that was responsible for this flood wasrepparttar 127941 same page withrepparttar 127942 mistake and it was showing up as #1 in Google for this keyword misspelling.

All About Links -- Interview with link building expert , Bob Gladstein

Written by Julia Hyde

Julia: Welcome Bob. Thank you for takingrepparttar time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links?

Bob: There are a number of reasons to have links pointing to your site. But let’s start withrepparttar 127929 reason they were created inrepparttar 127930 first place. The original purpose ofrepparttar 127931 Internet was to enablerepparttar 127932 sharing of information. For example, if a scholarly paper existed on a server atrepparttar 127933 University of California, and a professor at Oxford wanted to read it,repparttar 127934 Internet made that instantly possible. Now, ifrepparttar 127935 Oxford professor had a paper that referenced information fromrepparttar 127936 UC paper, they could link directly to that other document rather than just quoting from it. So a hyperlink was intended as a way of connecting data, ideas, and references together. It’s like saying, “if you’d like further information on this topic, here’s a place to find it.”

Whenrepparttar 127937 Google search engine was created, its developers took this into account. And drewrepparttar 127938 conclusion that a link was an indication thatrepparttar 127939 page being linked to was relevant to some particular subject-matter.

So that’s a rather long introduction to a short answer to your question. Web sites need links because they send traffic that’s already targeted to their subject matter to other sites, and because they helprepparttar 127940 search engines determine both their theme and whatrepparttar 127941 web as a community deems their importance to be. Basically (although not absolutely),repparttar 127942 more links that point to a page,repparttar 127943 more relevant that page is determined to be. In addition, links are now consideredrepparttar 127944 most reliable way (apart from paying) to get a site intorepparttar 127945 search engines inrepparttar 127946 first place.

While both Google and Yahoo allow you to submit a site to their index, it’s clear thatrepparttar 127947 best way to getrepparttar 127948 search engines to pay attention to your site is to get a page that their spiders already know about to link to yours. The spiders then follow that link to your site, and add it to their index.

Julia: Thanks, Bob. But there are different types of links aren't there? Can you explain differences?

Bob: As we discussed inrepparttar 127949 previous question, there are text links from other sites. Some of these are reciprocal (that is, they link to you and you link back to them) and others are one-way (the owner ofrepparttar 127950 other site decides, for whatever reason, to link to your site and doesn’t expect you to link back).There are also image links: banners, buttons, etc. These haverepparttar 127951 advantage of standing out visually fromrepparttar 127952 rest ofrepparttar 127953 page, but many people have become immune torepparttar 127954 standard banner ad and just ignore them, because it’s assumed they’re just advertisements, and as such, not necessarily relevant torepparttar 127955 page on which they appear.

Then there are directory listings, where a link to your site appears on a page containing links to numerous other sites in whatrepparttar 127956 directory editor has determined to be your particular niche.

An important thing to consider regarding getting a link isrepparttar 127957 code behind it. If your primary concern is to send traffic to your site, this isn’t important. In that case, what you need to think about is whetherrepparttar 127958 link is going to sendrepparttar 127959 right people to you. But if you wantrepparttar 127960 link to be recognized byrepparttar 127961 search engines and to contribute to your ranking in searches, you needrepparttar 127962 link to be in simple HTML, without JavaScript or other code that will hiderepparttar 127963 link from search engine spiders.

There are also links that won’t help you at all, or will put you in danger of losing your position onrepparttar 127964 search engines. Guestbook spam,repparttar 127965 practice of going to a site’s guest book area and posting a message like “Nice site. Come visit mine, at…” will do you no good. The search engines know that such links carry no value, and just ignore them. The same is true for free-for-all links pages, on which you can immediately add a link to any site, without any editorial oversight.

Link farms are a far more dangerous subject. These are networks of sites that are heavily cross-linked and offer to link to you as long as you link back intorepparttar 127966 network, or host a page on your site that serves as a directory of sites thatrepparttar 127967 link farm has linked to. The idea here is to abuserepparttar 127968 power search engines give to links by exponentially increasingrepparttar 127969 number of links to your site, without regard for theme or value. You link intorepparttar 127970 farm, and you have hundreds, perhaps thousands of links pointing back to you. Butrepparttar 127971 links are only there to increase link popularity. The sites on whichrepparttar 127972 links reside are not intended to actually be viewed by people; they’re just intended to give search engine spidersrepparttar 127973 mistaken impression that your site is extraordinarily popular.

Julia: So, what'srepparttar 127974 best way to get legitimate and relevant sites to link to yours?

Bob: Before you can get a site to link to yours, you first have to find it. You need to do research onrepparttar 127975 subject-matter of your site by searching onrepparttar 127976 keywords you hope people will use to find it. The results of those searches will give you a list of sites that are already performing well for those keywords. You should then study those sites, so that you can write torepparttar 127977 webmaster and request a link in such a way that demonstrates that you understandrepparttar 127978 purpose of their site. And give reasons as to why you think their audience will find your site of interest.

You can buy links from sites as well, sometimes on a single page, and sometimes all acrossrepparttar 127979 site. These are just like any other form of advertising. So before you part with your money you need to determine if they’re worthrepparttar 127980 purchase price by deciding if they’ll send you enough ofrepparttar 127981 right traffic. That’s why sites that offerrepparttar 127982 opportunity to buy links will make claims about how much traffic they get and how their audience is made up of “decision makers.”

Finally, there are directories, which normally require you to drill down to findrepparttar 127983 most relevant category for your listing. You can then (depending onrepparttar 127984 directory) either contact them with your information, or fill out a form onrepparttar 127985 directory itself and request a listing.

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