Go To Work In Your UNDERPANTS!

Written by Neil Moran


Go To Work In Your UNDERPANTS! By Neil Moran http://www.forfreedom.ws Copyright © 2004

A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketing

OK, let’s get started!

Rule One - The Headline The headline is without doubtrepparttar most important part of your advert, that big chunky text atrepparttar 100840 top of your ad, if this doesn’t grab their attention then you’ve lost a potential customer/sale.

The sole function of your headline is to getrepparttar 100841 readers attention so that they will readrepparttar 100842 rest offer your offer, right? That’s obvious, but pick up any newspaper and take a look atrepparttar 100843 classified section and look at all those lousy headlines :-

Increase Your Sales Today Beat Inflation

The above headlines hardly make you want to read on, do they? In fact they’d be lucky to get a second glance.

Let’s say, for example, you was trying to promote a book about working from home onrepparttar 100844 Internet, what would be a good imaginative headline?

Learn How To Work From Home On The Internet

Yawn!...Boring! Not exactly imaginative is it?

Or

Go To Work In Your UNDERPANTS!

Hhmm....No prizes for guessing which headline would get their attention!

Rule Two - The Sub-heading Withrepparttar 100845 sub-heading you should just giverepparttar 100846 reader a couple of lines of text to draw them intorepparttar 100847 main body of your advert, such as:-

Millions of people all overrepparttar 100848 world are making a fortune working in their underpants! Discover how YOU can do it too.

Now they’ve just got to read on, I haven’t even mentionedrepparttar 100849 Internet yet, I’m pretty sure they’ll want to know what I’m talking about.

Rule Three - The Body Text The body text of your advert is where you haverepparttar 100850 chance to ‘sell’repparttar 100851 reader your product, it’s time to make that sale!

This is where a lot of people blow it, instead of concentrating on what benefitsrepparttar 100852 customer can gain from their product or service they just ramble on how good their company or product is.

For example, forrepparttar 100853 Internet book I could write:-

"I’ve been marketing onrepparttar 100854 Internet for over 20 years, last year alone I made over £250,000 from selling just one product..."

So what? Big deal! I’m not interested in how good you are, what can you do for ME,repparttar 100855 customer?

Make a list of allrepparttar 100856 benefits people will get by buying your product and work them into your body text keepingrepparttar 100857 focus on your reader.

So, forrepparttar 100858 Internet book we could have:-

Discoverrepparttar 100859 free way to get thousands of people advertising your product and YOU keep allrepparttar 100860 profit!

Learn how to start your own Internet business for less thanrepparttar 100861 price of a pizza.

How to get your hands on top selling Internet products free.

Get a systematic marketing system that works while you sleep.

Insider secrets to e-mail marketing revealed.

How to TRIPLE your sales using one simple technique that doesn't cost a dime!

How to advertise your product just once and keep on selling it for years to come automatically.

How to build websites which really pull inrepparttar 100862 money and that take less than an hour to build. etc. etc.

That’s better, now we’ve got their interest peaked, they are surely intrigued by now, we still need some more body copy to go along with these bullet points, such as:-

Discover how you can earn what you want, when you want without leaving home!

Forrepparttar 100863 first time ever a top Internet marketer teaches you how to stake your claim onrepparttar 100864 Internet spending little to no money. You don’t need any Internet knowledge, business premises or employees, just a home computer and this powerful book. This step-by-step book will teach you how to....

Rule Four - The Coupon / Order Form The coupon or order form should ALWAYS restaterepparttar 100865 price and briefly describe what you are selling.

Ifrepparttar 100866 price is right for them, they will then read your entire advert before making a buying decision.

Keeping this in mind, it would be WRONG to haverepparttar 100867 coupon or order form say:-

"Please send me a copy of How To Work In Your Underpants, I enclose a cheque for £14.99 made payable to Joe Bloggs...."

This is wrong because you haven’t resoldrepparttar 100868 product, it should look something like this:-

"Yes, I would likerepparttar 100869 secret inside information on how to make money onrepparttar 100870 Internet, please send me a copy ofrepparttar 100871 book How To Work In Your Underpants. I enclose a cheque/P.O. (Includes postage and packing) for £14.99 made payable to Joe Bloggs.....etc"

Now anyone who has just scanned your ad and gone straight torepparttar 100872 order form will be intrigued enough to readrepparttar 100873 whole advert!

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