If you are marketing your quality product or service in any country, you should be selling it in every country. Going Multinational is more than increasing your access to customers. It's a formula for increased profits, greater access to Private Placement financing, better control over your taxes and a wiser retirement strategy.

Profits

You can sell more quality products to more people in Global Village than in your country. Your quality product or service may be in greater demand in another country or may command a higher price than in your country.

Your exports can earn you payments in free-trading currencies like Euro or Yen. Currencies that you can use to grow your company, since they are accepted as payment for goods and services anywhere in world.

Funding

Governments fund multinational corporations willing to build factories for exports that create local jobs. Funding is often in form of grants that pay 50% of your plant development costs or low interest loans that indemnify 75% of your plant development costs. If you aren't a multinational, you are ignoring millions of dollars in free money or low interest loans.

Raising risk capital from private investors requires that your company is credible. The only way that foreign investors can determine that your company is credible is to be able to buy your product or service in their country. If you are seeking investment in Europe or America, you must be selling your quality products or services in Europe and America.

In addition to credibility, your company must offer potential investors leverage and liquidity to attract risk capital. This means that you must take your company public in States or Western Europe. It's far easier to take public a multinational corporation rather than a domestic company.

Being public allows you to grow your company quickly. You can use your publicly traded shares to make cash-producing acquisitions. The usually formula is 75% stock and 25% cash. This means that with same after-tax profit, you can grow four times faster as a public company.

Taxes

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept fact that right PR really CAN alter individual perception and lead to changed behaviors you need.

Especially when you recognize that people really DO act upon their perceptions of facts they hear about your operations, and about you as a manager. Meaning you have little choice but to deal promptly and effectively with those perceptions by reaching and moving those key external audiences of yours to actions you desire.

Thus, you are certainly getting a good deal when your business, non-profit or association PR investment creates behavior change among those important outside audiences that leads directly to achieving your managerial objectives. However, you’ll be able to accomplish this only after persuading those key outside folks to your way of thinking, then moving them to take actions that allow your department, division or subsidiary to succeed.

Obviously, these managers are doing something positive about behaviors of those important outside audiences of theirs that MOST affect their operations.

Underlying such efforts is fundamental premise of public relations: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

Public relations helps business, non-profit and association managers achieve their managerial objectives with outcomes like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; new thoughtleader and special event contacts; and expanded feedback channels.

Like most managers, you want your most important outside audiences to view your operations, products or services in most positive light. So, you need to be certain that your PR staff accepts fact that perceptions almost always lead to behaviors that can help or hurt your unit.

Discuss with your PR folks how you will gather and monitor perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with how things went? Have you experienced problems with our people or procedures?