What are your biggest worries when you go online to shop? The two things
majority of internet shoppers fear most are >> having their credit cards misused and abused, and >> paying for something but not getting it, or getting junk.Before they're going to do business with you, they want to feel safe. Whether or not they do is pretty much up to you and image you create of yourself and your business.
Being a class act - first class, of course - starts with your attitude. It includes your products or services, website, marketing effort, sales and delivery, customer service - you'd be right to include everything.
The image you project is one you're stuck with, whether it's what you intended or not. If that image makes your shopper, your prospective customer, feel uncomfortable, chances of your making a sale are slim to none.
For example, there are two sure ways a company can kill my desire to buy anything from them: >> lie to me, or >> insult my intelligence.
Many car dealers do both routinely. They shout about selling their cars at or below "dealer invoice". That tells me two things right away: >> invoice is a fraud, and >> they think their prospects are idiots.
The term "invoice" implies amount dealer paid for car, and I guess we're supposed to believe it. How long would any company be in business selling their primary product at or below their actual cost?
Yelling at me doesn't help, either. And on-line, THIS IS YELLING!
You'd be doing very well for your business, and thus your future, by treating others way you wish to be treated. Sound familiar? Would you be more likely to do business with someone you feel you can trust, or someone who makes you uneasy? Me, too.
