The internet is a great resource for services of all kinds. You can find graphic designers, programmers, administrative assistance, marketing consultants, etc. There are people skeptical of having a graphic designer or programmer do a job for them without speaking or meeting them directly. I have actually found that business is quicker and more efficient without face to face and phone conversations. Email and instant messaging are very effective forms of communications that create 2 benefits on outsourcing world.

First, in a meeting or conversation a lot of energy is spent with introductions and formalities. In an IM conversation most of pleasantries are skipped and it is a very concise conversation. Directly to point.

The second benefit is clear project descriptions. When you outsource through internet you are forced to describe exactly what you want. This forces you to thoroughly evaluate what you want and write it down in detail. This inevitably spurs decisions on many smaller details that are often brushed over in face to face business meetings. At first people see this as a hard task, but in reality it is very easy. I will show some examples later. Also, if you cannot describe it in an email are you sure that you know what you want?

The also prevents miscommunications. In face to face and phone conversations we talk through ideas and options. A lot of times each party is left with a different impression of exactly what is wanted. Then when there is a difference in expectations there is no written record of what was discussed. By describing it in detail in an email there is no miscommunication on what is being requested or promised.

The next response is how do I describe to a graphic artist what kind of a website design I want or marketing consultant what kind of Media kit I want? This is a lot easier then you think. Start with a high level description of project and work your way down to details. Include statements around color themes and overall impressions. Saying “I want a brochure that has a professional business look with a jazzy style and sunset colors”, gives a graphic artist a lot to work with and allows you to succinctly describe overall what you want.

Next, work your way down requirements. We need these bullets and prices; we want this description or photos used, etc. You will be impressed at how well a contractor can take a 5-6 line description and turn it into what you want.

These searchers are looking for a hosting company in a particular city, state, or country, but given proper message they can often be convinced to try your hosting company. Afterall, given nature of web hosting industry, actual location of your web hosts is not that important. The datacenter they use and support team are really 2 most important items.