Giving Subscribers the Welcome Treatment

Written by Jeff Neil

Giving Subscribersrepparttar Welcome Treatment

By Jeff Neil Editor`s Column

I know that you have friends. You know, friends inrepparttar 124352 real world that you actually visit in their homes. Do any of them have one of those cute "welcome" signs hanging byrepparttar 124353 door?

Have you even noticed? Chances are there is a welcome sign. But you really never see it. We all have friends that have `em. But they are so common that we just don`t notice.

What about those big colorful "welcome" mats? Bet you see them when you arrive. They`re big and cheerful. Right there so you can wipe your feet. Sure, they`re really there to keeprepparttar 124354 floor clean. But don`t those mats give you that warm and fuzzy feeling?

If you publish an ezine it`s really just an extension of your home. Your online home. And when you get a new subscriber you send a welcome letter to your new "friend".

Do you send them a small sign or do you roll outrepparttar 124355 mat?

First impressions are important. Even more so online. The average person subscribes to far more ezines than they can really read....So impress them fast with your welcome.

Greet your new reader with some thought and enthusiasm.

Welcome to XYZ ezine, here`s your freebie, buy this and you`ll get rich.....ain`t going to cut it. Takerepparttar 124356 time to tell you new friend why you`re so special. What`s in it for them.

And then prove it.

Include a sample issue with your welcome email. Let them see what they`re in for, and who you really are. Dazzle them with your brilliance and they`ll actually be looking for your issue.

But set it up to your advantage.

Did you bribe them with a freebie? Then make your reader work for it. They`ll get it. They will be looking for it. So why not have them do some reading to find it?

If you offer a freebie before you get a chance to show them your offer, you`ve just wasted your time. Your offer is your ezine, your work of art. Don`t let `em get away without checking it out.

Going back torepparttar 124357 real world, invite your friends over for pizza and beer. Suggest watchingrepparttar 124358 football game in front of your big screen TV.

( Sorry ladies it`srepparttar 124359 only idea I could come up with.....)

You betcha! They`ll be right over. Now putrepparttar 124360 beer,repparttar 124361 pizza, andrepparttar 124362 big screen TV outside inrepparttar 124363 yard.

Do you think they`ll come inside to visit you, or stay outside and watchrepparttar 124364 game? My vote is forrepparttar 124365 game.

Eight Tips for Ezine Writers

Written by Michael Southon

Have you ever wondered why Ezine Articles have become one ofrepparttar most effective marketing techniques onrepparttar 124351 Web?

The reason is quite simple.

People very rarely go online looking for something to buy. They go online looking for information - free information.

They want to be educated, entertained and informed. Andrepparttar 124352 best way to do that is to write free Articles for Newsletters.

Atrepparttar 124353 bottom of your Article is your 4- or 5-line Resource Box. That's what turns your Article into one ofrepparttar 124354 most powerful marketing techniques onrepparttar 124355 Web.

Here are eight tips to help you write your Articles and get them published.

(1) Never allow yourself to think that you've run out of ideas. Instead, haverepparttar 124356 opposite thought: that there are more ideas than you could possibly write about. I heard someone saying recently (with regard to Ezine Articles) that everything that could possibly be written about has already been written about. Nonsense! The Internet is evolving so fast that even if you wrote a new Article every day, you still couldn't keep up.

(2) The Golden Rule of Five. Keep your Article titles short - no more than five words. Ezine Editors love short titles (they fit intorepparttar 124357 subject field of an email).

(3) Keep your paragraphs short - no more than 3 sentences. It's much harder to read a computer screen than a printed page - so make it easy for your readers.

(4) Make sure your Article flows properly. The easiest way to do this is to write downrepparttar 124358 opening and closing sentences of each of your paragraphs, then read what you have. If it makes sense and moves along nicely, you have an Article that is well organized and flows properly.

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