Give Your Web Site a Small Business Marketing Tune Up

Written by Jeremy Cohen


Your web site is like your car. Both are significant investments that requirerepparttar right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running likerepparttar 100304 day you bought it you maintain it regularly: you changerepparttar 100305 oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attentionrepparttar 100306 money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won’t start.

Your investment in your web site deservesrepparttar 100307 same care you give your car. Whilerepparttar 100308 purpose of your car is to get you from place to place,repparttar 100309 purpose of your web site is to help you develop new business and become more successful. It doesn’t matter if your business is retail sales or professional services, your web site is supposed to act as your store front onrepparttar 100310 Internet. While your web site doesn’t need its oil changed or tires rotated it does require maintenance to ensure it performs asrepparttar 100311 marketing tool you intended it to be when you paid to have it developed.

Here are five things you can do to tune up or add torepparttar 100312 marketing function of your web site.

Fresh content Fresh content will keep your visitors coming back to your site just likerepparttar 100313 oil and gas in your car help ensure it starts every time you putrepparttar 100314 key inrepparttar 100315 ignition. If you neglect to maintain fresh supplies of either, you’re asking for trouble. Your visitors seek fresh content. Once your visitors realize they’ve gotten all their going to get out of your site they will not return. Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.

Keywords Your keywords arerepparttar 100316 words your visitors use when they think aboutrepparttar 100317 products or services you provide. They are likerepparttar 100318 make and model of your car - they are what get noticed. Your visitors use keywords and phrases to perform searches at sites like Google and Yahoo! to find what they need. They recognize and respond to these words when they see them featured in search listings, advertisements and other promotional materials. Make sure you know your keyword phrases and incorporate them intorepparttar 100319 Title, Meta Tags and copy of your web site.

Performance Chaser or Business Builder?

Written by Patty Gale


Performance Chaser or Business Builder?

Patty Gale © 2005 - all rights reserved

Having worked in investments for many years, "performance chasers" are those people or investment managers who are always looking forrepparttar "hottest stock" that will get themrepparttar 100303 most bang forrepparttar 100304 buck now. There's nothing wrong with optimizing performance, but they lose site of long-term investment goals. You know..repparttar 100305 tortoise andrepparttar 100306 hare sydrome.

The same applies to business. Are you looking only to makerepparttar 100307 most sales now or are you takingrepparttar 100308 long-term approach to where you want your business to be? Are you truly taking your customers needs to heart or are you only looking to sell themrepparttar 100309 latest and greatest? Are you looking to build a loyal, long-term customer base or to makerepparttar 100310 most money you can now?

One of my favorite movie scenes is from Miracle on 34th Street whererepparttar 100311 customer is in Macy's and can't find what she needs. Macy's doesn't haverepparttar 100312 item and sends her over to Gimbel's. The customer is shocked that in this day of age of materialism (yes they thought that back inrepparttar 100313 1940's, too), that a store would make sure her needs were met first instead of trying to sell her something she didn't need or want. As a result, you know she'll become a loyal customer of Macy's.

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