Your web site is like your car. Both are significant investments that require
right features and regular and proper maintenance to ensure maximal satisfaction and performance. Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like day you bought it you maintain it regularly: you change oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won’t start.
Your investment in your web site deserves same care you give your car. While purpose of your car is to get you from place to place, purpose of your web site is to help you develop new business and become more successful. It doesn’t matter if your business is retail sales or professional services, your web site is supposed to act as your store front on Internet. While your web site doesn’t need its oil changed or tires rotated it does require maintenance to ensure it performs as marketing tool you intended it to be when you paid to have it developed.
Here are five things you can do to tune up or add to marketing function of your web site.
Fresh content Fresh content will keep your visitors coming back to your site just like oil and gas in your car help ensure it starts every time you put key in ignition. If you neglect to maintain fresh supplies of either, you’re asking for trouble. Your visitors seek fresh content. Once your visitors realize they’ve gotten all their going to get out of your site they will not return. Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.
Keywords Your keywords are words your visitors use when they think about products or services you provide. They are like make and model of your car - they are what get noticed. Your visitors use keywords and phrases to perform searches at sites like Google and Yahoo! to find what they need. They recognize and respond to these words when they see them featured in search listings, advertisements and other promotional materials. Make sure you know your keyword phrases and incorporate them into Title, Meta Tags and copy of your web site.
