Newsletters: Give Your Subscribers A Steak

Give Your Subscribers A Steak

Written by Ernie West

Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal. And yet, I see too many ezines giving their subsribers bologna. (Or worse, spam!) Don't fill your newsletter with ads and nothing else. Or hype. Or poor quality material. Your readers originally subscribed in order to gain some benefit from what you have to say. Give it to them! Don't hold back. Give them a prime rib steak in each issue that you poured your heart and soul into preparing. The rewards might not happen right away, but they will. It takes time. Many newsletter authors give up because they want instant results. Stick with it! The health of your subscriber base will decline if you continue to give them bologna. If you are a vegetarian, substitute your favorite dish wherever I mention meat! And if you are trying to succeed online without publishing a newsletter, you are spinning your wheels. Your faithful readers, who benefit from each valuable issue that you give them, are many times more likely to make a purchase from you or from a product you recommend than from a one-time visitor. And repparttar

one-time visitors who DO make a purchase are gone forever because you do not have their contact information to market to them on an ongoing basis. Look at Microsoft. They not only are successful at selling their product to first-time customers, but they keep their existing ones

Top 10 Ways To Get More Subscribers To Your Ezine

Written by Jim M. Allen

1. Plan

Before you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific, repparttar better.

Depending on repparttar 124407 planned frequency of publishing (daily, weekly, monthly), you should have between two and four months of newsletter material material written BEFORE you start publishing. This gives you plenty of lead time to work on other articles and prevents you from having to come up with

material at repparttar 124408 last minute.

2. Content counts

You can lead a horse to water, but you can't make him read a dry, old newsletter. Quality *original* content is important. It's fine to reprint an article from another source, but repparttar 124409 bulk of each issue's material should be original. So, make it your own, make it unique, but most of all, make it good.

3. Brevity!

Make your ezine only as long as it needs to be - and no longer. People are inundated with ezines these days. The more "to repparttar 124410 point" your newsletter is, repparttar 124411 more it'll be read and appreciated.

4. Minimize marketing

If your subscribers feel like repparttar 124412 newsletter is nothing more than a big advertisement for you, you'll lose them quickly.

Keep obvious hard-sell advertising to a minimum. Attract people to your business with repparttar 124413 quality of your ideas, not with advertisement after advertisement.

Rather than a long list of classifieds at repparttar 124414 beginning or end of your ezine, try for fewer ads each issue but put them

in between individual articles.

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