The telephone is probably
most personal and powerful selling tool ever invented. You can reach almost anyone anywhere in
world in a matter of seconds. You can be helpful, personable, and immediately respond to questions, concerns, and needs.It is no wonder that telephone selling is at
heart of business. In many industries and with a big percentage of customers, you can't close
deal without a phone call.
But what happens when you can't get past
secretary to talk with
woman who writes
checks? Or even after
second and third try you are still getting their voice mail?
Here are some easy ways to get through to
right person and make
sale:
1. If you are not sure who has
authority to place an order, make several calls. Call
management suite. Call purchasing. Have yourself transferred to someone in accounting. Start your question with "Who handles..." Listen closely. You will quickly get a feel for how
organization operates and who is in charge of
area you are interested in.
The last thing you want to do is waste time having multiple phone conversations with someone who can't approve
purchase. Taking time to find out who writes
checks and how to get through to them can increase your success fast.
2. Write down a short list of points you want to cover in your conversation. You don't need to memorize it. Just keep it in front of you.
As
conversation progresses, you can use your "talking points" to keep
discussion on track and moving toward your goal.
3. Ask questions. The person who is asking
questions controls
conversation. Listen for
prospect to answer, then repeat their answer back to them.
Say, "If I'm hearing you correctly, you need......and you're concerned about... Let me answer those concerns."
In most cases, once you satisfy their concerns, people place an order.