Give Them More Than a Sales Pitch

Written by Ron Sathoff

If you're like me, you probably get a massive number of email offers each day. Because of this great growth inrepparttar volume of email, you'll need to find some way to distinguish your email sales message from those ofrepparttar 127491 competition. In order to make your sales letter stand out from allrepparttar 127492 rest, you have to find a way to offer your customers something a little "extra."

The best way to do this is to offer your customers some sort of information that they can use. This information should be related to your product or service, but shouldn't be directly connected to it. For instance, if you are marketing a piece of accounting software, you might want to offer your customers some useful tax tips or money-saving advice.

You could also offer your customers some form of entertainment: amusing stories, "news ofrepparttar 127493 weird," interesting trivia, or just a good joke (of course, I'd keep it clean!). Any of these will capture your audience's attention and get them to read your message. Once you have their attention, it will be much easier to get them to read about your offer.

You might even be able to turn a series of sales letters into a "lesson plan" or "mini course" for your clients -- most customers won't mind reading a sales pitch atrepparttar 127494 end of each of these messages, as long as they are getting something out ofrepparttar 127495 messages -- and as long as they aren't paying to getrepparttar 127496 information!

How To Use The Telephone To Find The Right Person And Make The Sale

Written by Ron Sathoff and Kevin Nunley

The telephone is probablyrepparttar most personal and powerful selling tool ever invented. You can reach almost anyone anywhere inrepparttar 127490 world in a matter of seconds. You can be helpful, personable, and immediately respond to questions, concerns, and needs.

It is no wonder that telephone selling is atrepparttar 127491 heart of business. In many industries and with a big percentage of customers, you can't closerepparttar 127492 deal without a phone call.

But what happens when you can't get pastrepparttar 127493 secretary to talk withrepparttar 127494 woman who writesrepparttar 127495 checks? Or even afterrepparttar 127496 second and third try you are still getting their voice mail?

Here are some easy ways to get through torepparttar 127497 right person and makerepparttar 127498 sale:

1. If you are not sure who hasrepparttar 127499 authority to place an order, make several calls. Callrepparttar 127500 management suite. Call purchasing. Have yourself transferred to someone in accounting. Start your question with "Who handles..." Listen closely. You will quickly get a feel for howrepparttar 127501 organization operates and who is in charge ofrepparttar 127502 area you are interested in.

The last thing you want to do is waste time having multiple phone conversations with someone who can't approverepparttar 127503 purchase. Taking time to find out who writesrepparttar 127504 checks and how to get through to them can increase your success fast.

2. Write down a short list of points you want to cover in your conversation. You don't need to memorize it. Just keep it in front of you.

Asrepparttar 127505 conversation progresses, you can use your "talking points" to keeprepparttar 127506 discussion on track and moving toward your goal.

3. Ask questions. The person who is askingrepparttar 127507 questions controlsrepparttar 127508 conversation. Listen forrepparttar 127509 prospect to answer, then repeat their answer back to them.

Say, "If I'm hearing you correctly, you need......and you're concerned about... Let me answer those concerns."

In most cases, once you satisfy their concerns, people place an order.

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