It's been said time and again that 95 percent of all online businesses fail. I don't know how accurate that statement is, but if it's anywhere close to
truth, I know reason why. Besides being woefully unprepared and under- financed, too many online businesses try to reinvent wheel. In other words, instead of applying sound, proven advertising and marketing principles, most online businesses never even bother to learn basics. Instead of focusing on what people are actually buying, too many online businesses try to force-feed people new products and ideas.
Now, there's absolutely nothing wrong with trying to be a pioneer. And there's certainly nothing wrong with trying to come up with next "big thing." But before you even attempt to undertake something of such magnitude, you really have to know what you're doing. It's not nearly enough to have deep pockets. The "Dotcom Bomb" proved that.
And unless you have kind of marketing expertise that is required to "finesse" people into trying something new, I recommend you take path of least resistance.
Blazing new trails usually requires a great deal of luck, money, creativity and marketing expertise. The kind of resources that, quite frankly, most companies just don't have.
And even if they do have resources, that's still no guarantee of success.
That's basically why so many dot-com companies are dropping like flies. And will continue to do so. To be sure, there have been many, many great success stories throughout history, regarding new and groundbreaking products. The "love drug," Viagra is a perfect example of one such current product.
However, generally speaking, you'll incur fewer risks and make a lot more money if you just sell what's HOT!
So, what's hottest product currently being sold on Internet? Information, my friend, information. And while it's true sex sells, information has always been king and probably always will be.
