Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in process. Reverse psychology on other hand, is even more powerful when it is used properly.
In this article I am going to go over how reverse psychology works, how to apply it to a sales copy and when best and effective time to use it is.
How Reverse Psychology Works
Reverse psychology is nothing more than a mind game you play and object of game is to confuse and distort minds of others. I know it may sound complicated, but really it's not. In fact, you've probably used it and don't even realize it. Let me give you an example of how it works, so that you can fully comprehend it.
If you have children, you can probably relate to this. When you tell children not to do something, what's first thing they do? They get into whatever it is that you just told them not to, why? Because you have accelerated their curiosity and desire to see what you have. If you were to apply reverse psychology, you would tell child that they could have it. It wouldn't be fun anymore, you've taken away their desire to have it and as a result, they wouldn't want it. Moreover, you have accelerated need to know why. Why are you giving it to them?
This does not only apply to children, this also applies to adults and they will react in same way. If you were to apply same scenario to an adult, they would react in same manner as child did.
Applying To Sales Copy
When is best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. These are just a few important elements of your sales copy that are most effective areas to use reverse psychology on your visitors.