The first thing to do is to select a few affiliate programs that have a two tier payment system operating. It is essential that all of programs are of a similar theme. The reason for this will become plain in a minute. Now I want you to sit down and concentrate. You are going to write an article for publication in a number of e-zines. A lot of you will be tempted to give up at this point. ‘DON’T. It is not as difficult as you may think.

If you have never written an e-zine article before, I suggest that you sign up for a few e-zines and newsletters (They are same thing under different names) and study articles in them. Not only will it give you an insight as to how they are composed, It will also give you inspiration and ideas for your own articles.

There is nothing wrong with copying an idea. As long as you don’t copy someone else’s text. Ideas are not copy-write. The written text is. The articles that you are going to write should be in same theme as affiliate programs that you have joined because at end of article you will write a ‘By-line’. This is just a short paragraph about yourself and what you do. At end you will place a link to one of your affiliate programs. The e-zines that use your articles will do so for free on proviso that they publish your By-line with link to your affiliate program. This is your only reason for writing article.

If you distribute your article via one or more of article agencies it can be taken up by dozens of e-zine publishers over a period of time. People who click on your affiliate link are obviously interested in what you are offering or they would not be reading that particular e-zine in first place. They are some of best prospects that you can get.

Does your sales letter create as many sales as you would like. What proportion of them respond to your advert? What is just as important, how many of those that responded actually purchased your product?

How can you improve response rate? How many new email addresses did you capture? Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?

Let us look at sales letter first. The headline. Does it stand out? Does it grab your attention? Does it shout, "READ ME, READ ME, READ ME".

On other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to reader. Does it ask a question that can only be answered by reading content of letter?

The letter itself. Is it speaking to a group of people? Or is it a one to one conversation? How many times does it say 'You' compared with number of times it says 'Me, We or I'.

Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.

Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to opposite sex?

Convince them of just one of these, or similar things and price will not matter.

It all boils down to "What's in it for me."

The old adage: "Sell sizzle, not steak" is as relevant now as it was in old days of door knocking.

Let's go back to original sales letter. How good was it in first instance? Were you happy with initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.

If click through rate is good, it would appear that headline is doing it's job. Should ratio of purchases to clicks-through be poor I would suggest that text of letter is not up to scratch.