Gimme a Break!

Written by /"Wild Bill/" Montgomery

Remember, when you write your sales copy, that you are not a lecturer and your potential customer is notrepparttar audience.

The three required building blocks of great sales copy are Introducingrepparttar 127403 product, Arguing why it isrepparttar 127404 best value or quality, and Proving your substantiations. This is a fact that will greatly increaserepparttar 127405 selling efficiency of any marketer who is clever enough to seerepparttar 127406 force of it. Everybody wants to know what they're buying, and there is a certain art to persuading them to conclude that yours isrepparttar 127407 product that they need. You need to mesmerize them with your lead in, introducingrepparttar 127408 answer to their problem. Offerrepparttar 127409 arguments that are already clicking in their head, and show themrepparttar 127410 proof that substantiates your argument.

Too much information puts your potential client inrepparttar 127411 position of boredom and frustration. Don't talk them to Death, with too much data when making your sales pitch. Your are not inrepparttar 127412 business of writing a biography of your product and yourself (orrepparttar 127413 owner ofrepparttar 127414 product), you are inrepparttar 127415 business of makingrepparttar 127416 sale.

Say it once, Say it clear and Move on!

How many times do I have to hear about how your product does this or does that? Am I such a complete moron that I can't remember it from one paragraph torepparttar 127417 next? I can't tell you how much I hate having to tread through countless piles of advertising manure telling merepparttar 127418 same thing over and over, only changingrepparttar 127419 words.


Written by Russell Burnham

It doesn't matter whether or not you have your own product to sell...despite allrepparttar opinions torepparttar 127402 contrary. Me and a whole mess of others have made money promoting other peoples' products.

Sales people are amongrepparttar 127403 highest paid people inrepparttar 127404 world because nothing happens until a sale is made.

But there's one sale that you rarely, if ever, hear about. It'srepparttar 127405 most important sale there is. It'srepparttar 127406 one sale that, if not made, will never make you any money.

And that sale is YOU. You have to be sold onrepparttar 127407 product - whether your own or not - before you can effectively promote and sell it to others.

You should be completely, totally and utterly sold onrepparttar 127408 product or service itself. You should have a total confidence inrepparttar 127409 product or service you're offering to others.

Yep,repparttar 127410 first sale to your success is selling yourself. That'srepparttar 127411 first step.

Step 2 is communicating that confidence to your audience.

Funny thing, though, we find thatrepparttar 127412 very definition of money is...

An idea backed with confidence.

The product or service isrepparttar 127413 idea. Do you have total confidence inrepparttar 127414 product or service that you're offering to others? If so, are you effectively communicating that confidence to others so they, too, gain confidence in that product or service?

See,repparttar 127415 'confidence' part ofrepparttar 127416 definition of money isrepparttar 127417 most difficult part to master. There are many, many parts and steps to confidence.

'Confidence' could be said to be 'the taking ofrepparttar 127418 correct actions and overcomingrepparttar 127419 barriers toward a known and acceptable goal.'

Though confidence itself is a bit deeper than that, going throughrepparttar 127420 correct actions and blasting through those barriers that pop up will give you confidence.

The more andrepparttar 127421 bigger barriers that you overcome,repparttar 127422 more unshakable your confidence becomes.

Making mistakes and failure are two of those barriers that pop up...and quite frequently at that.

They teach us whatrepparttar 127423 wrong actions are. They give us character. They teach us, by default, how to succeed.

But that still doesn't teach you how to communicate your confidence to your audience so they, too, gain your confidence...or at least enough confidence to take some kind of action. (That 'some kind of action' could be signing up for a free ezine, asking for more information, leaving their email address for something free...or any other step in a multi- step marketing campaign.)

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