The three required building blocks of great sales copy are Introducing product, Arguing why it is best value or quality, and Proving your substantiations. This is a fact that will greatly increase selling efficiency of any marketer who is clever enough to see force of it. Everybody wants to know what they're buying, and there is a certain art to persuading them to conclude that yours is product that they need. You need to mesmerize them with your lead in, introducing answer to their problem. Offer arguments that are already clicking in their head, and show them proof that substantiates your argument.

Too much information puts your potential client in position of boredom and frustration. Don't talk them to Death, with too much data when making your sales pitch. Your are not in business of writing a biography of your product and yourself (or owner of product), you are in business of making sale.

Say it once, Say it clear and Move on!

Sales people are among highest paid people in world because nothing happens until a sale is made.

But there's one sale that you rarely, if ever, hear about. It's most important sale there is. It's one sale that, if not made, will never make you any money.

And that sale is YOU. You have to be sold on product - whether your own or not - before you can effectively promote and sell it to others.

You should be completely, totally and utterly sold on product or service itself. You should have a total confidence in product or service you're offering to others.

Yep, first sale to your success is selling yourself. That's first step.

Step 2 is communicating that confidence to your audience.

Funny thing, though, we find that very definition of money is...

An idea backed with confidence.

The product or service is idea. Do you have total confidence in product or service that you're offering to others? If so, are you effectively communicating that confidence to others so they, too, gain confidence in that product or service?

See, 'confidence' part of definition of money is most difficult part to master. There are many, many parts and steps to confidence.

'Confidence' could be said to be 'the taking of correct actions and overcoming barriers toward a known and acceptable goal.'

Though confidence itself is a bit deeper than that, going through correct actions and blasting through those barriers that pop up will give you confidence.

The more and bigger barriers that you overcome, more unshakable your confidence becomes.

Making mistakes and failure are two of those barriers that pop up...and quite frequently at that.

They teach us what wrong actions are. They give us character. They teach us, by default, how to succeed.