Gigantic Home Business Center

Written by Chi Lau


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Building Your Brand

Written by Traci Hayner Vanover


In today's world of global commerce, branding is not only recommended, it is essential. Inrepparttar vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key to making an impression with this potential customer. What are you doing to stay inrepparttar 116973 forefront of their mind?

When you talk about branding, it is important to look at some ofrepparttar 116974 "big guys" to illustrate how to do it well. For instance, when you think of cotton swabs, do you mistakenly refer to all brands as "Q-tipsŪ"? The key is findingrepparttar 116975 right balance between a product, a name, tagline, and putting it all together. You want something that will remain withrepparttar 116976 customer long after they have been presented with your product or ad. Create that "must have" with your customer. It isn't always easy -- but if you takerepparttar 116977 time to research WHO your customer is, and WHAT you can do for them, you have halfrepparttar 116978 battle won.

Another important facet to successful branding is your logo. Take our logo, for example. It features a spotlight, as does our tag phrase. Why is this important? A large portion of our business is marketing and promotion -- putting our clients inrepparttar 116979 proverbial spotlight. The use ofrepparttar 116980 spotlight graphic helps to reinforcerepparttar 116981 idea that Promo Boost will focusrepparttar 116982 spotlight on you -- and as reality television has surely taught us -- most of us like that idea!

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