Getting your Digital Images Printed the Way You Want ItWritten by Paul Hood
A typical problem besetting many print jobs is when desired output is not what one gets. Miscommunication and inadequate planning is a big contributor to this problem. To avoid wasting time, money and effort, outline steps that can be taken prior to print job itself. Julian A. Foster, Jr. drove home a really important point with his highlighting of need for an effective plan for print jobs in his article. He said that one must know ahead of time what you are trying to accomplish and know how you wish to accomplish it. A clear understanding of what your goal is will give you a better chance of achieving it since it will put you in proper perspective and enable you to formulate best steps to be taken and contingency plans if all else fails. Arriving at ways to reach your objective is easier if you fully understand what you want to do. Good communication is also a key ingredient in success of your print job.
| | History Channel Conspiracy Featuring ZonaWritten by Maricon Williams
In press release entitled Zona Creates Image Spot For History Channel's Conspiracy?, created and produced a :30 image spot posted on December 13, 2004, it embarked upon thought provoking new program - Conspiracy, which is seen every evenings on The History Channel.ZONA Design was founded in 1999. It is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with consumer in general, Hispanic, and youth markets. The company’s portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and various A&E Networks. “The idea is that conspiracy can happen anywhere, be perpetrated by anyone. I broke down word ‘conspiracy,’ separating Y, adding a question mark - Why, why, why are there so many unanswered questions. We employed fast cuts, continuously shifting compositions by moving camera on select stills, in process creating a sense of urgency and a feeling of agitation and constant motion. The images suggest numerous questions - Is that a clandestine rendezvous? What happened behind that police tape? Who is skulking in shadows? Is someone in that sea of faces guilty, and of what? This is why we want viewer to watch Conspiracy? and make up his or her own mind as to what really happened”, explained ZONA Director/Creative Director Zoa Martinez.
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