Getting the Word Out...Offline

Written by Jackie Ulmer

You've taken your business torepparttar Internet, developed a web site that SELLS and you've automated your sales process. So, where is all ofrepparttar 124499 traffic? How come your hit counter isn't going throughrepparttar 124500 roof, and where arerepparttar 124501 sales?

Now, it's time to really focus on attracting traffic. And,repparttar 124502 key here is "targeted traffic."

You are going to get a crash course in attracting that target market where they spend most of their time.... offline. That's right, no matter how many people are online, they still spendrepparttar 124503 majority of their time offline, and part of your marketing campaign should be spent finding that offline traffic and getting them to your web site!

The Internet is hot, getting hotter, andrepparttar 124504 same person that may not pick uprepparttar 124505 phone to call you about your business, can't wait to check out your web site and see what you are offering.

Here are some proven offline ways to spreadrepparttar 124506 word -

Word of Mouth - This is stillrepparttar 124507 best form of advertising. Tell everyone you know about your new website and ask them to take a look and give you feedback. Overrepparttar 124508 holidays, when you send out greeting cards, gifts, etc., include a blurb about your new web site and your new Internet business. Have some postcards printed and send them to everyone.

Flyers - This is a low cost way to get traffic to your site and to testrepparttar 124509 effectiveness of your advertising. Play around withrepparttar 124510 content on flyers, and then pass these out everywhere. Check onrepparttar 124511 cost to run a flyer insert in a local, neighborhood paper. Make sure you have a proven, effective flyer first, though.

Networking Events - Check with your local Chamber of Commerce and your newspaper for regular Networking events where business professionals come together. This is a great way to meet some people, advertise your business and get some other ideas. The people that attend these meetings come with a business mindset. Have a thirty second "elevator speech" prepared, designed to tell people what you do, and bring plenty of business cards and flyers.

Getting on the Radio: 10 tips to a successful talkshow

Written by Barry Forward

For many of us, getting on a radio talkshow can be a great tactical move as part of our overall publicity effort. Pitching an appearance on a talkshow begins with much ofrepparttar same groundwork as preparing for a news release or other media pitch, you need to have a story idea or an angle to present torepparttar 124498 prospective radio show. Here are ten basic tips to use if you are considering presenting yourself as a talkshow guest.

1. Prepare a Backgrounder/Fact Sheet: This is particularly important if this is your first venture out intorepparttar 124499 media. Radio talkshow hosts and their producers need to be assured that they are talking with a credible source. Just saying you are an expert in a particular field is not enough especially if you are somewhat of an unknown quantity.

2. Researchrepparttar 124500 Talkshow: Nothing kills your chances better than approaching a talkshow producer with a topic idea that in no way resemblesrepparttar 124501 style and content discussions normally aired onrepparttar 124502 show. If you know what type of topics or pet projectsrepparttar 124503 talkshow host usually focuses on you should be able to tailor your pitch to be more in line with their subject matter, and raiserepparttar 124504 chances of getting onrepparttar 124505 show.

3. Capitalize on your Experience: Nothing scares a talkshow producer more thanrepparttar 124506 possibility of scheduling a guest with a great topic who oncerepparttar 124507 microphones are open has little or nothing to say. If you can demonstrate any past experience in anything that resemblesrepparttar 124508 talkshow experience such as speaking engagements or lecturing,repparttar 124509 producer is more apt to take a shot a your appearance.

4. Find outrepparttar 124510 best time to call: Selling yourself as a guest on a talkshow is like any other sales call you don't want to call a potential prospect at their busiest time. Unless you are pitching an extremely high budget program you should avoid calling them whilerepparttar 124511 talkshow is onrepparttar 124512 air. If you can find out when they normally field calls allrepparttar 124513 better.

5. Ride a News Wave: Ifrepparttar 124514 subject area you are considering pitching relates to a topic that is currently inrepparttar 124515 news your interest to a talk show program is heightened. For example, if you are high tech company that is making money despiterepparttar 124516 downturn in repparttar 124517 economy each timerepparttar 124518 tech sector is attacked inrepparttar 124519 media there is an opportunity for you to pitch yourself as a potential guest.

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