You've taken your business to Internet, developed a web site that SELLS and you've automated your sales process. So, where is all of traffic? How come your hit counter isn't going through roof, and where are sales?
Now, it's time to really focus on attracting traffic. And, key here is "targeted traffic."
You are going to get a crash course in attracting that target market where they spend most of their time.... offline. That's right, no matter how many people are online, they still spend majority of their time offline, and part of your marketing campaign should be spent finding that offline traffic and getting them to your web site!
The Internet is hot, getting hotter, and same person that may not pick up phone to call you about your business, can't wait to check out your web site and see what you are offering.
Here are some proven offline ways to spread word -
Word of Mouth - This is still best form of advertising. Tell everyone you know about your new website and ask them to take a look and give you feedback. Over holidays, when you send out greeting cards, gifts, etc., include a blurb about your new web site and your new Internet business. Have some postcards printed and send them to everyone.
Flyers - This is a low cost way to get traffic to your site and to test effectiveness of your advertising. Play around with content on flyers, and then pass these out everywhere. Check on cost to run a flyer insert in a local, neighborhood paper. Make sure you have a proven, effective flyer first, though.
Networking Events - Check with your local Chamber of Commerce and your newspaper for regular Networking events where business professionals come together. This is a great way to meet some people, advertise your business and get some other ideas. The people that attend these meetings come with a business mindset. Have a thirty second "elevator speech" prepared, designed to tell people what you do, and bring plenty of business cards and flyers.