Now, it's time to really focus on attracting traffic. And, key here is "targeted traffic."

You are going to get a crash course in attracting that target market where they spend most of their time.... offline. That's right, no matter how many people are online, they still spend majority of their time offline, and part of your marketing campaign should be spent finding that offline traffic and getting them to your web site!

The Internet is hot, getting hotter, and same person that may not pick up phone to call you about your business, can't wait to check out your web site and see what you are offering.

Here are some proven offline ways to spread word -

Word of Mouth - This is still best form of advertising. Tell everyone you know about your new website and ask them to take a look and give you feedback. Over holidays, when you send out greeting cards, gifts, etc., include a blurb about your new web site and your new Internet business. Have some postcards printed and send them to everyone.

Flyers - This is a low cost way to get traffic to your site and to test effectiveness of your advertising. Play around with content on flyers, and then pass these out everywhere. Check on cost to run a flyer insert in a local, neighborhood paper. Make sure you have a proven, effective flyer first, though.

1. Prepare a Backgrounder/Fact Sheet: This is particularly important if this is your first venture out into media. Radio talkshow hosts and their producers need to be assured that they are talking with a credible source. Just saying you are an expert in a particular field is not enough especially if you are somewhat of an unknown quantity.

2. Research Talkshow: Nothing kills your chances better than approaching a talkshow producer with a topic idea that in no way resembles style and content discussions normally aired on show. If you know what type of topics or pet projects talkshow host usually focuses on you should be able to tailor your pitch to be more in line with their subject matter, and raise chances of getting on show.

3. Capitalize on your Experience: Nothing scares a talkshow producer more than possibility of scheduling a guest with a great topic who once microphones are open has little or nothing to say. If you can demonstrate any past experience in anything that resembles talkshow experience such as speaking engagements or lecturing, producer is more apt to take a shot a your appearance.

4. Find out best time to call: Selling yourself as a guest on a talkshow is like any other sales call you don't want to call a potential prospect at their busiest time. Unless you are pitching an extremely high budget program you should avoid calling them while talkshow is on air. If you can find out when they normally field calls all better.