Getting that Magical Click

Written by Fazly Mohamed

This article explains how to get people to click through to your targeted web page. We definerepparttar targeted webpage to be your ‘profit page’ – be it a page of your own or one of your affiliate sales pages – any page that hasrepparttar 108093 potential to earn money for you. Getting traffic torepparttar 108094 targeted page isrepparttar 108095 most important thing you need to do whether you are a marketing pro or a newbie inrepparttar 108096 world of web marketing. You need traffic (and their money..) to play with.

NOTE: Make sure your sales page does its job perfectly. We won’t bother about making any sales here – all we will focus herein is, to directrepparttar 108097 visitors torepparttar 108098 sales page –repparttar 108099 sales page should dorepparttar 108100 rest. Many affiliate sales pages do a fantastic job in makingrepparttar 108101 sale, but if it's your own sales page, it would be better to take sometime and make sure its in good shape.

If you have any marketing experience on Internet, you know how difficult it is to get some exposure to your ad – be it an email ad, a small ad running under an article you write on a webpage, or a small classified ad. Exposure is defined here as getting your ad visible torepparttar 108102 users – that is, getting them just to ‘see’ your ad. This will cost you good money in most cases. Butrepparttar 108103 most annoying thing after putting in some great effort and investment to get your ads appear in front ofrepparttar 108104 visitors' eyes is, to see them click away. You must makerepparttar 108105 maximum use of this hardly earned ad space.

By following a simple strategy, you can dramatically increaserepparttar 108106 clicks to your page. Remember – we are only bothered about makingrepparttar 108107 visitor ‘click’ torepparttar 108108 site -repparttar 108109 site should dorepparttar 108110 rest.

Follow this simple 2-step formula.

1 – Killer Initial Appearance Line 2 – Develop Interest and PUSH torepparttar 108111 site

NOTE: The discussions may consider one or two niches such as email ads, pop up ads etc. But you can easily apply this formula to any kind of promotional material you use, once you master it.

1 – Killer Initial Appearance Line ----------------------------------------- Getrepparttar 108112 attention ofrepparttar 108113 reader – This isrepparttar 108114 most important thing. If you fail this step, you loserepparttar 108115 game early. This step stressesrepparttar 108116 importance ofrepparttar 108117 initial appearance ofrepparttar 108118 message torepparttar 108119 visitors. Putting it simply, it could berepparttar 108120 subject line of an email message orrepparttar 108121 first line of a classified or popup ad. You must makerepparttar 108122 visitor ‘wanting to find out more’.

Let’s say that you encounter emails in your inbox with one ofrepparttar 108123 following subjects.

1. Great Digital Camera Offer 2. Featured Digital Camera This Week 3. Make Your Photos Speak and Sparkle 4. Fine Photos Ever Shine 5. Revolutionary Digital Camera For This Holiday 6. Cheap Digital Camera - Special Holiday Offer

Getting Results from Your Writing & Speaking

Written by Robert F. Abbott

When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication.

To put it another way,repparttar effectiveness of communication can be measured byrepparttar 108092 responses it gets. It's not measured by how well we wrote or how eloquently we spoke, although those can help us getrepparttar 108093 responses we want.

Good writing and speaking help us get a response because they help getrepparttar 108094 message across. As I've argued in my book, A Manager's Guide to Newsletters, a newsletter that doesn't get read cannot get a response from readers.

So, writing, designing, speaking, and all those other creative activities matter. But, inrepparttar 108095 end, responses are what count, and effectiveness means gettingrepparttar 108096 responses we want.

That's true for all types of communication, and not just marketing campaigns. Managers who send messages to employees, for example, want employees to respond in a particular way. Maybe they wantrepparttar 108097 employees to do something differently, or maybe they want to reinforce existing behaviors.

For a couple of employee newsletters I published, effectiveness meant greater awareness of health and safety issues. Ifrepparttar 108098 newsletter worked, then they should have helped reducerepparttar 108099 number of plant accidents and helped employees lead healthier lifestyles.

One more point: Effectiveness cannot be achieved without articulated objectives. Asrepparttar 108100 old adage goes, "If you don't know where you're going, any road with do." Or, asrepparttar 108101 inimitable Yogi Berra put it, "If you don't know where you are going... You might end up someplace else."

With that, let’s create a quick and easy checklist that takes us throughrepparttar 108102 basic steps required for effective communication:

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