Getting started: Choosing the right style of four color post card printingWritten by Marlon D. Ludovice
There are a lot of ways to create and design your post card, whether in a black and white color or to stunning four color print. You can also do it as simple as it is or make it as creative as possible. Nobody will stop you making your own style of post card because it is you who will decide for whatever idea you wanted to incorporate in your card…you’re free as a bird to do things way you wanted it to be.But most of clientele would want to express their postcard in an eye-catching four color print. They believe that more vibrant postcard will be more customers will pay attention to it and give cognizance to postcard. However, question is, if you’re just starting to use a four color postcard what will be best design to apply? A common question of a beginner who wanted to bring out best in his four color postcards. g design of your postcard asks yourself what this postcard is intended for. Is it an order form, mini-news release, or a general statement of my products and/or services? Make your postcard in a way that will influence reader to take action. Make sure that if your postcard is a form for ordering or surveying, keep it simple because too much text can be confusing which may cause reader to lose interest. When choosing a font make sure you use at least 10pt text. A sans-serif font (Arial, Tahoma, and Verdana) is best suited for smaller type size because it has a cleaner sharper look. According to recent marketing research it is proven that full color postcards are more effective than postcards printed in one or two colors. The visual cues in full color printing capture attention of reader. Another consideration when designing your custom printed postcard is what type of card stock you will use: coated or uncoated. Coated card stock will express your message on your postcard more vividly since stock offers a smooth glossy finish adding also its durability.
| | Graphic Designer: Four color postcard makingWritten by Marlon D. Ludovice
Being a graphic designer is not an easy job. You cannot just enter scene and do job instantly. It needs a lot of positive characteristics to fit for said endeavor. But you may ask, what is a graphic designer? What do graphic designers actually do? I'm pretty sure that most people can name at least a few things, but graphic design spectrum is perhaps broader than you think. “Graphic design is process and art of combining text and graphics and communicating an effective message in design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication including post cards”. So usually they are one who formulate and create four color postcards for their clients. They are one who has a greater knowledge and skills in art, computers, and problem solving and even designing creative works. One task of a graphic designer is lay outing, it is usually a large range of work, but generally a layout artist is dealing with structuring and laying out of images and text in a pleasing format for printed media. They transport idea of your project in a software application, then after some creative works they are one who gave you a final output or your project itself.
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