1. Prepare a Backgrounder/Fact Sheet: This is particularly important if this is your first venture out into media. Radio talkshow hosts and their producers need to be assured that they are talking with a credible source. Just saying you are an expert in a particular field is not enough especially if you are somewhat of an unknown quantity.

2. Research Talkshow: Nothing kills your chances better than approaching a talkshow producer with a topic idea that in no way resembles style and content discussions normally aired on show. If you know what type of topics or pet projects talkshow host usually focuses on you should be able to tailor your pitch to be more in line with their subject matter, and raise chances of getting on show.

3. Capitalize on your Experience: Nothing scares a talkshow producer more than possibility of scheduling a guest with a great topic who once microphones are open has little or nothing to say. If you can demonstrate any past experience in anything that resembles talkshow experience such as speaking engagements or lecturing, producer is more apt to take a shot a your appearance.

4. Find out best time to call: Selling yourself as a guest on a talkshow is like any other sales call you don't want to call a potential prospect at their busiest time. Unless you are pitching an extremely high budget program you should avoid calling them while talkshow is on air. If you can find out when they normally field calls all better.

A new survey has found that news consumption, our daily helpings of local, national and international news, still comes predominantly from daily newspaper. Yes, despite obvious increase in Internet use, most of us still look to daily printed tabloids and broadsheets for our news fixes. 52 percent of us say newspaper is still number one and something that we are not going to part with easily, despite prognostications of many a digital futurist.