56% of businesses surveyed identified that they had already recovered their investment in e-business, with 22% of businesses that have recovered their investment achieving a greater than 50 percent return on that investment.

In July 2003 some 49% of all small to medium enterprises indicated a potential to use e-commerce to sell their products.

What are benefits? A website is a dynamic and cost effective way to reach new and existing customers, on a local, national or global scale.

A carefully constructed website, like those developed by Able Net Design, can attract right users and may thus establish following benefits.

• Visual Display - Showcase of products services to likely customers
• Sales - Bring forth additional recenue and greater awareness
• Information - Supply further information to new and existing customers
• Ehanced service - By providing a further contact method for customers

One of prime motivating factors in purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask question, “Can I trust this company/person/product?”

In today’s ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be “sold” to and their desire to consume. They are looking for ways to establish believability, credibility, and trust.

According to a paper by Peppers and Rogers Group (2004), 36% of major U.S. corporations view privacy as an important part of company’s brand image.

It is my belief based on consumer thinking that one way to develop a competitive edge in marketing world is to place greater emphasis on tying privacy policy to brand. This strategy places a direct link between trust and purchase while developing beginnings of long-term relationship.