Getting better exposure on download sites

Written by Bob Schwartz


As a shareware download site webmaster I have some suggestions forrepparttar shareware authors out there that submit their programs to download sites.

I spend many hours a week reviewing submissions submitted to my site and cannot believe that lack of effort put in to product descriptions by some authors when they are making their PAD files. You would be surprised at allrepparttar 118349 one and 2 sentence product descriptions with misspellings and grammar errors that I have come across.

I realize that many shareware authors are from non-English speaking countries and do not have a good knowledge ofrepparttar 118350 English language but if you decide that you wish to market your products to English websites it would be a good idea to have someone with a knowledge of English to proofread your descriptions. Many visitors to download sites will click right out of your product page if they cannot understand your descriptions or find too many grammar and spelling errors.

The second and more important part of getting exposure is to provide detailed, keyword rich product descriptions. On many download sites you are competing will maybe 100's of other products that can dorepparttar 118351 same thing as your product andrepparttar 118352 better your descriptionrepparttar 118353 more aptrepparttar 118354 visitor will be to try your program. Just saying "X product isrepparttar 118355 best DVD ripper onrepparttar 118356 net, try it now" isn't going to get much attention. The visitor wants to know what makes your product better than program Y and what it can do for you.

The secret to using Overture.com

Written by Bukit Sorrento


The biggest difference that separates Overture from other search engines is that you can bid on certain search words or phrases. You only pay based on how many times your link is clicked when someone searches for a particular word on which you have made a bid. This isrepparttar ultimate in targeted advertising. You are settingrepparttar 118348 price you are willing to pay to get a customer to your website. Chances are, anyone who clicks on your link has an interest in what your site is offering.

Another great feature of Overture isrepparttar 118349 ability to see how often a certain word or phrase is searched in a given month. This is a great way to help identify keywords that are important to your site. Often you will see keywords listed that you never would have thought of using. You can find how often words are searched by going to

http://inventory.overture.com/d/searchinventory/suggestion/

Here's how it works:

Type inrepparttar 118350 phrase 'home business opportunity' withoutrepparttar 118351 quotes. You'll see how many timesrepparttar 118352 phrase was searched forrepparttar 118353 most recent month in which they have available data.

Now, type overture.com into your browser and enter 'home business opportunity' withoutrepparttar 118354 quotes as your search term. You will see what each person is paying to receive traffic for this keyword. Every time someone clicks on his link from that search, it costsrepparttar 118355 owner of that link whatever price they have bid.

There's a trick to getting cost effective advertising at Overture. Here'srepparttar 118356 secret. Go torepparttar 118357 the page I listed above that lets you see how many times a keyword or phrases were searched. Type in your keyword. You will get a list showing that term and possibly a few hundred related search terms. Print this page and keep it. Repeat this process for all your important keywords. You'll immediately notice thatrepparttar 118358 top keywords have a lot of searches per month andrepparttar 118359 total numbers drop off quickly fromrepparttar 118360 thousands torepparttar 118361 hundreds and allrepparttar 118362 way down to words that may only get 8 or 9 searches per month.

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