I spend many hours a week reviewing submissions submitted to my site and cannot believe that lack of effort put in to product descriptions by some authors when they are making their PAD files. You would be surprised at all one and 2 sentence product descriptions with misspellings and grammar errors that I have come across.

I realize that many shareware authors are from non-English speaking countries and do not have a good knowledge of English language but if you decide that you wish to market your products to English websites it would be a good idea to have someone with a knowledge of English to proofread your descriptions. Many visitors to download sites will click right out of your product page if they cannot understand your descriptions or find too many grammar and spelling errors.

Another great feature of Overture is ability to see how often a certain word or phrase is searched in a given month. This is a great way to help identify keywords that are important to your site. Often you will see keywords listed that you never would have thought of using. You can find how often words are searched by going to

http://inventory.overture.com/d/searchinventory/suggestion/

Here's how it works:

Type in phrase 'home business opportunity' without quotes. You'll see how many times phrase was searched for most recent month in which they have available data.

Now, type overture.com into your browser and enter 'home business opportunity' without quotes as your search term. You will see what each person is paying to receive traffic for this keyword. Every time someone clicks on his link from that search, it costs owner of that link whatever price they have bid.