A domain name makes up part of address of your site and can have many endings, such as .com, .net, .co.uk, .info, .org and many many more.

Choosing a Domain Name

Obviously type of name you wish to register will depend largely upon purpose of your site. For example if you are publishing a slideshow of photos for your relatives to view oversees then a domain name something like "yourname.com" or "yourname.co.uk" will work well for you.

On other hand, if you are designing a site to attract anonymous visitors either as a hobby or because you a running a business then something more catchy and descriptive will be needed.

This is because your average surfer, viewing many hundreds of web pages, will only search you out and then remember you from your keywords (more on this later).

What Is Search Engine Marketing?

Search Engine Marketing, often referred to as SEM, is a topic of great concern to most companies. Four of most important aspects of this type of marketing are:

* SEM can drive more qualified traffic to your website. * SEM can Increase customer leads and sales. * SEM can help to maximize your brand visibility. * SEM, when done correctly, can become a very cost effective method of online marketing.