Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

Written by Debbie LaChusa


So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourselfrepparttar following five questions:

1) How computer literate am I?

2) How easily do I learn new computer programs?

3) How much time am I willing to put into this?

4) Is thisrepparttar 146860 best use of my time?

5) How much money am I willing to spend?

If you are fairly computer literate, learn new software programs fairly easily, and are willing to spend some time, one ofrepparttar 146861 cheapest ways to get a web site is to build it yourself.

You can use off-the-shelf software such as Microsoft FrontPage and either design your site yourself, or purchase a pre-designed template to make it even easier. The good news is you will be able to update your site as much as you want and it won't cost you a dime.

Customers: The Key To Successful Marketing

Written by Debbie LaChusa


How well do you know your customers?

What isrepparttar primary reason your customers or clients come to you? Or purchase your product or service? What isrepparttar 146859 Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missingrepparttar 146860 mark, and you could be missing out on sales.

Uncovering Your "Key Selling Point"

This isrepparttar 146861 Single Marketing Message that isrepparttar 146862 central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side ofrepparttar 146863 desk.

Keeping your marketing customer-focused can be a challenge

Even if we know we should be looking at our business from our customers' perspective, it's often easier said than done. As a result, it is easy to get caught up in allrepparttar 146864 amazing features of our product or service andrepparttar 146865 reasons we THINK our clients are attracted or are buying.

But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpointrepparttar 146866 real reason customers are attracted to your product or service andrepparttar 146867 true reasons they are choosing to buy?

There is an easy way to stay on track

Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think ofrepparttar 146868 obvious.

Your prospects and customers (and yes, even your rejecters those who visit but don't buy) can provide great insights aboutrepparttar 146869 benefits they value most in your product or service and why they chose to buy.

Whether you have a lot of customers or only a few

You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.

Talk to your Clients or Customers

(1) What isrepparttar 146870 one thing that got them to purchase?

(2) Have you delivered on that promise?

(3) What do they like least about your product or service?

(4) How could you improve your product or service?

(5) What else (in your business category) do they have a need for?

(6) How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them?

Talk to your Rejecters

If you choose to survey rejecters (which I have done very successfully for years for one of my clients) find out why they DIDN'T buy.

(1) Ask them what product or service they bought instead of yours? And why?

(2) Ask them what that competing product or service offered that yours did not?

(3) Ask if there is anything you could do to get their business inrepparttar 146871 future? Product or service changes, additions, deletions?

Talk to your Prospects

Do you have a list of prospects those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine.

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