Getting Your Website Visibility

Written by James M. Duerr

A funny thing happenedrepparttar other day on my way to successfully list my company onrepparttar 125224 major search engines. Not being a novice torepparttar 125225 search engine listing game, but never claiming to be an expert, I read with interest an e-zine on obtaining search engine position. The article was well written and basically very helpful. But what I did next was very interesting.

Viewing Source Code

I went torepparttar 125226 Author’s web site and viewed his source code to see if he practiced what he preached. To seerepparttar 125227 source code of a web page all you have to do is selectrepparttar 125228 "View" button in Microsoft Explorer and click on "Source". Here you can viewrepparttar 125229 Title, Description and Keyword Meta files that are so critical to high search engine position.

Indeed,repparttar 125230 author did exactly what he was recommending to his clients. His meta files were text book.. The HTML code hadrepparttar 125231 word search engine listed inrepparttar 125232 meta title section once, inrepparttar 125233 meta description once and inrepparttar 125234 meta keywords three times. The code was very clean and should produce good results using keyword "search engine"

Sorepparttar 125235 next thing I did was go to three main search engines, AltaVista, Northern Light and Lycos. I typed inrepparttar 125236 keyword "search engine" and what do you think happened?

Well, none ofrepparttar 125237 three search engines listedrepparttar 125238 Author’s Web site in any ofrepparttar 125239 first three pages of results. And everyone tells you that if you are not onrepparttar 125240 first couple of search results pages, well…just forget about being found.

Directory Listings

This brings us torepparttar 125241 point of this article. Search engines are notrepparttar 125242 only resource on which to list your site. Another option is purchasing a listing with a directory. A directory is a Web site where users search a limited number of web sites, notrepparttar 125243 entire web.

Web directories include,, and to name a few. To find other directories you can go to This is a pretty comprehensive listing, some sites are outdated, but it is a good place to start.

"I coulda' been a contenda"

Written by Jim Daniels

Is your site a "contender"? Or do you have a "limited presence" online?

Maybe your site is a "900 lb. gorilla?"

What's with allrepparttar jargon today?

Glad you asked.

A slick new "Visibility Index" opened recently that you should try. It measures your website's visibility onrepparttar 125223 web by counting up allrepparttar 125224 links to your site. But rather than simply telling you how many links you have acrossrepparttar 125225 world wide web, this one rates you from "limited presence," to "contender", "player" and even "900 lb. gorilla."

The site also lets you enter up to four other URLs so you can compare yours to them. What's more,repparttar 125226 results show your URL among lots of popular sites onrepparttar 125227 web.

Not only is this free tool fun to try, it can reveal important information about your web presence.

Give it a go at:

I just ran my site through and it was interesting to see it wedged between and, but a bit shy of and (See, I told you it was fun!)

But all fun aside, whether you find your site inrepparttar 125228 limited presence category, or even "Contender" or "Player", you should always be working toward one goal -- getting more links.

Not only do lots of links bringrepparttar 125229 obvious --- lots of traffic, they also help you in another important race; search engine ranking. Major search engines have been relying more and more on link popularity as a deciding factor in where they rank sites in their results pages.

- Could you become a gorilla?

OK, so how many links can you really get? Well, let's be honest. A lot has to do with your overall business budget and specifically, your marketing budget. If you think you can get to 900 lb. gorilla - that's half a million links - you could be setting yourself up for disappointment.

Take a look atrepparttar 125230 "gorilla sites". Every last one is a giant company with big marketing dollars, including presence on television, radio, andrepparttar 125231 like.

So how aboutrepparttar 125232 next category down, "player" - with 100,000 links or more? Is it doable with a small or home business budget?

Why not! Sure, it would be quite an accomplishment on a limited budget, but it is possible. You just have to have a plan. And I'd like to help you with that right now...

- Put a powerful "get links" plan in place.

So how does a site start moving uprepparttar 125233 list?

Simple. Get links. Or better yet, have a powerful plan to continually get links.

But getting other sites to link to yours takes a bit of originality. You can't just slap up a "link to us" page and hoperepparttar 125234 job gets done. (Well, you can, but don't expect too many quality links!)

Here are three link strategies you should consider. They are not used at too many sites, they work well and they can put you ahead of most ofrepparttar 125235 pack...

1. Pre-license all your best stuff.

If you ever create your own tips, articles or content forrepparttar 125236 web or email newsletters, consider pre-licensing it to others.

If it's content you write, pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:

Cont'd on page 2 ==> © 2005
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