Is your site a "contender"? Or do you have a "limited presence" online?
Maybe your site is a "900 lb. gorilla?"
What's with all jargon today?
Glad you asked.
A slick new "Visibility Index" opened recently that you should try. It measures your website's visibility on web by counting up all links to your site. But rather than simply telling you how many links you have across world wide web, this one rates you from "limited presence," to "contender", "player" and even "900 lb. gorilla."
The site also lets you enter up to four other URLs so you can compare yours to them. What's more, results show your URL among lots of popular sites on web.
Not only is this free tool fun to try, it can reveal important information about your web presence.
Give it a go at: http://www.marketleap.com/publinkpop/
I just ran my http://www.bizweb2000.com site through and it was interesting to see it wedged between www.Coke.com and www.SouthWest.com, but a bit shy of www.MarthaStewart.com and www.GeorgeWBush.com. (See, I told you it was fun!)
But all fun aside, whether you find your site in limited presence category, or even "Contender" or "Player", you should always be working toward one goal -- getting more links.
Not only do lots of links bring obvious --- lots of traffic, they also help you in another important race; search engine ranking. Major search engines have been relying more and more on link popularity as a deciding factor in where they rank sites in their results pages.
- Could you become a gorilla?
OK, so how many links can you really get? Well, let's be honest. A lot has to do with your overall business budget and specifically, your marketing budget. If you think you can get to 900 lb. gorilla - that's half a million links - you could be setting yourself up for disappointment.
Take a look at "gorilla sites". Every last one is a giant company with big marketing dollars, including presence on television, radio, and like.
So how about next category down, "player" - with 100,000 links or more? Is it doable with a small or home business budget?
Why not! Sure, it would be quite an accomplishment on a limited budget, but it is possible. You just have to have a plan. And I'd like to help you with that right now...
- Put a powerful "get links" plan in place.
So how does a site start moving up list?
Simple. Get links. Or better yet, have a powerful plan to continually get links.
But getting other sites to link to yours takes a bit of originality. You can't just slap up a "link to us" page and hope job gets done. (Well, you can, but don't expect too many quality links!)
Here are three link strategies you should consider. They are not used at too many sites, they work well and they can put you ahead of most of pack...
1. Pre-license all your best stuff.
If you ever create your own tips, articles or content for web or email newsletters, consider pre-licensing it to others.
If it's content you write, pre-licensing it for others is as simple as including a short footer after your work. It looks something like this: