When you have right item - something that has wide appeal and is in high demand - you can usually safely save on your eBay listing fees by simply using a low starting bid and letting multiple bidders run price up. As long as there are five or six bidders, or more, you will more than likely get a final price that you are happy with.
Unfortunately, while this is ideal scenario, for a large number of items in many categories, this just isn't always case. Many items on eBay have less than intense demand or they appeal to a very narrow niche. When this is case, different listing techniques are needed.
In past, many sellers used a reserve to protect items. But, over years reserve fees have significantly increased and using a reserve has lost it's appeal to many sellers. This means you must find different techniques to get same results without paying exorbitant fees. Here are three different approaches you can take to accomplish this.
Use a high opening bid
This may seem like an obvious technique to replace a reserve bid, but actually it's not that appealing. If you have an item you feel you need to get $50 for, you can protect it with a $49.99 opening bid, but eBay is still going to charge you $1.20 for that protection.
High opening bids also have a way of discouraging bidding. The result will often be either auction ends without any bids, or a bidder will snipe auction in last seconds and buy your item for it's starting bid. Neither of these is a desirable outcome.
Listing in two categories with a low opening bid
True, listing in two categories will double your listing fees. But, if you keep your opening bid at $9.99 or lower your listing fees will still be only $.70.