I am sure by now you have heard it said or read it somewhere that most valuable asset we have as eBusiness owner's is a LIST.
I totally agree that a list is most valuable asset we have. I also believe in fact that having "targeted" lists provides with you a stronger email marketing foundation.
What we are doing over next 12 months is providing you with eMail Marketing Systems which you can put into place enabling you to building a central list and more targeted ones.
Look at some of more successful businesses today and you will see that they have in place systems. These make running business easier and of course ensures that anyone (employees) know exactly what to do and when. Take that concept to on-line arena and you can use systems that may take a bit to set up, but once they are they run on autopilot (the best ones, huh!!). Then of course there are those that need a bit more of your energy, but there are ways to make those easy as well.
The 4th system we are going to talk about today is one of "those" systems which needs a bit more involvement from you on a regular basis. BUT...the good news is that energy and time is not in vain. There are pay-offs ;o)
The "system" I am referring to is a Newsletter.
Ok, ok, I can hear a few groans and a few of you are even sucking in your breath at mere thought of having to do a newsletter. For some you were even hoping that you could get by without even having to incorporate one into your email marketing plan.
I feel for you, I really do :o(
When you think about all time it takes to put a newsletter together it does seem like a daunting task. However, there are ways around that.
First, let's go over WHY you should incorporate a newsletter.
1. A newsletter serves as your main list. The one that people can subscribe to after they have taken your 7-Day eCourse, or read your eBook or eReport. Once people have been through your eCourse they need to go somewhere...some will drop off and not subscribe, however, a newsletter in place gives them option and gives you yet another opportunity to build trust and rapport with them.
2. A newsletter enables you to build relationships. You know that people are more apt to follow recommendations and buy from those they know, like and trust. Through corresponding via a newsletter on a regular basis, that trust is being strengthened. You are building a relationship with your subscribers.
3. A newsletter enables YOU to build a reputation. The quality of newsletter you send out and of course number you send out on a regular basis, builds a reputation for you and your eBusiness. For a good, solid reputation then of course that means that information you provide is relative to your market and is something that they can readily use.
4. A newsletter enables you to leverage. With a newsletter in place you open door for a great many business alliances with others. A list enables you to take advantage of Joint Ventures and leverage your marketing efforts through other lists.
Ok, four solid reasons for "WHY" you need a newsletter. Now, I mentioned above that a newsletter doesn't have to be as labour intensive. BUT...you MUST REMEMBER that key to a good, solid newsletter that builds upon 4 reasons above is...
GOOD AND USEFUL CONTENT...
If your content isn't useful...if it is just fluff then you will find that people will unsubscribe and find a newsletter that will give them what they are looking for.
The good news is that content is EVERYWHERE!! There are article databases that can provide you with content, just make sure that you are not using an article that everyone else and their dog (hmm, smart dog) is using. The best way around saturation issue is to write your own articles...I know, I know, one step at a time ;o)