Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible.Yes, if you're trying to trick search engines, THEN - they're out to get you - BIG TIME.
BUT, if you're willing to work with them and help them, then they can seriously be your business's best friend.
Here's how:
---------------------------------------- Writing Articles for Search Engines ----------------------------------------
Actually, you're writing articles for TWO people.
1. Search Engines 2. Your Potential Customers
. Why for Search Engines?
Because search engines love content, and it's that very content that let's you invite traffic from search engines.
These articles help you optimize your website for search engine rankings (more on this in a bit).
. Why for Potential Customers?
Because these articles are what your prospects are looking for on search engines - they land on that page, find
information they need and then see your "recommendation" - aka affiliate link and they click, click BUY.
So, your articles eventually lead to sales and commission for you.
So once again,
purpose of articles:
. Provide content/information for: . Search Engines . Potential customers . Promoting traffic to your affiliate program
---------------------------------------- Optimizing your Articles with Keywords ----------------------------------------
We don't want to make your head spin here, so we'll try to keep this AS simple as possible.
There are certain places you want to insert your keywords when building an article webpage.
Here they are:
. The title of
page . The Description META Tag . The Keyword META Tag . In your Headline, use HTML Tag < h1 >< /h1 > . Your first line of text . Once or twice per paragraph . Once/Twice in bold . In
text of a link
Some other tips:
. In your graphics - use keyword in HTML ALT tag . Use a secondary keyword also - a few times
Some Cautions:
. Don't Overkill - repeating your keyword an obsense number of times will not help you at all - it will hurt you. . Never hide keywords - never. . Nothing tricky - if it's tricky, don't do it. . Don't have a LONG keyword META tag
The above is how most search engines determine how relevant your webpage is to a specific keyword.
This is NOT
only element involved in search engine optimization, however, it's one
most important. The next strategy we're going to discuss is also critical - for Google, especially.