Getting Traffic to Your Website Yesterday

Written by Jerry Robertson

You have spent countless hours working onrepparttar perfect web site. It is live onrepparttar 128381 net and you need traffic. What can you do to get traffic now?

Submitting torepparttar 128382 various search engines is great forrepparttar 128383 long term. However, your site may not be listed for several months, if at all.You do have some options. Several ofrepparttar 128384 search engines have express submissions. You can have your site listed in a week or less.Looksmart and Yahoo express submissions are $299. Looksmart has a basic submission that is $149 and you will get listed in about 8 weeks or less.All of these fees are a one time fee and there are no refunds. Alta Vista charges $39 forrepparttar 128385 first URL and $24 for each additional URL every 6 months. Inktomi charges $30 forrepparttar 128386 First URL and $15 for each additional URL yearly. Alta Vista and Inktomi refresh weekly, so your changes will show up quickly. I would recommend using Inktomi first. Then, I would consider Looksmart and Yahoo next. Yahoo has more traffic, but Looksmart is easier to get a higher ranking. I don't think Alta Vista is worth repparttar 128387 money. If you decide on Inktomi, pick your best URL's. Concentrate on 1-3 keywords per URL. Use these keywords 3-6 times in your page preferably nearrepparttar 128388 top ofrepparttar 128389 page. At least one of your keywords should be inrepparttar 128390 title. Make sure you have meta tags and descriptions. Getting listed in Inktomi can get you top rankings in Hotbot, Msn, AOl Search, and others. These strategies have helped me obtain numerous words that have top 20 rankings.

There is another traffic option to consider. Pay Per Click Search Engines(PPC) will get you targeted traffic at a specific cost. You are charged every time a customer clicks on your site. Many PPC's start at 1 cent per click. There are over 160 PPC's and growing. Many of them are very slow and you will not get much traffic from them at this time. However, there are several that will get you considerable traffic. The leader by far is Overture. It is alsorepparttar 128391 most expensive. However, with some work, you can get numerous targeted keywords for 15 cents or less. The minimum bid at Overture is 5 cents and you must spend $20 per month. All ofrepparttar 128392 PPC's have their own rules, but here are some general suggestions for success.

Is Your Company Name Killing Your Online Business?

Written by John Buchanan

Ahhh...your company name.

Your identity. What separates you from everyone else.

I would be willing to bet that you spent a good deal of time coming up withrepparttar perfect name for your company. Am I right?

Something catchy, easy to remember, and unique. How am I doing so far?

What if I were to tell you that your company name is possiblyrepparttar 128380 single biggest hindrance to your business's success online.

Unfortunately, for most companies it is.

Choosing a name for your business online is much different than choosing a name for a brick and mortar business.

You see, inrepparttar 128381 real world, a business with a catchy, easy to remember name will get traffic simply from people driving by onrepparttar 128382 street or walking by in a shopping center even if they have never heard of you before.

Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking in to your business because they were next door shopping.

Online, you must be found among a pool of tens of thousands of other businesses.

Online, people don't casually browse with friends to passrepparttar 128383 time.

Online, people search... and unless your name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people are not going to search for your company name.

Studies show that approximately 80% of internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searching for your wonderful catchy name, they will be searching forrepparttar 128384 topic they want.

Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline name. You reserverepparttar 128385 domain name "", keep your company name, and title your site "The Brewmaster".

You've submitted your site to Yahoo as well as allrepparttar 128386 other directories and search engines. is good. Orders should start rolling in any minute now......

Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.

Let's look at why.

First, let's look at the..

*Site Title*

Whether your dealing with a directory or a search engine,repparttar 128387 site title isrepparttar 128388 single most important aspect of your listing. For search engines,repparttar 128389 text found withinrepparttar 128390 title tags ofrepparttar 128391 page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.

In both cases, ifrepparttar 128392 keywords related to your business are not found in your title, your chances of coming up for a search are virtually non-existent. If your site is about "gourmet coffee" then those words or atrepparttar 128393 very least, "coffee", should be somewhere within your title.

*The Company Name*

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