If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.
In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list.
As you already know, Viral Marketing is a great way to get word out about your product or service, so you can see a huge surge in sales.
But what about subscriptions to your newsletter? Can they too be effected by this type of Marketing?
YES they can.
But how? This depends on how difficult and successful you want to make it. Not that these two factors necessarily go hand in hand.
The most basic form of using viral marketing automatically, is probably a tell-a-friend script. I'm sure you've seen them, you've probably used them as well.
All you have to do is type in someone's email address into a form, and website will usually have text pre inserted into form telling person how great you think website is, but you could always add your own instead.
Your friend receives an email which to them looks like you are telling them about this fantastic new website and hopefully he will sign up to newsletter to find out more.
This can be manipulated in other ways. For example what if you did a questionnaire, then, to get results of questionnaire, not only does person have to sign up to your newsletter, but they have to fill out a tell-a-friend script for three friends, telling them about this questionnaire. Then, those three friends sign up, take questionnaire, and oh look, they have to sign up to newsletter to find out results, oh well, lets tell three more friends each.