Getting The Big Picture Series: Part 5-"The Free-Way" #1

Written by Treci Cauthen


Willrepparttar search engine's take notice of you? Search engine placement isrepparttar 100679 most important aspect of internet marketing promotion. What is a search engine?

The search engines function is to searchrepparttar 100680 entire Internet, site or database under your defined term. It will retrieve any data that fits underrepparttar 100681 criteria of your search. Examples of search engine's include Alta Vista, Excite, and Google which enable users to search for documents onrepparttar 100682 World Wide Web.1

And best of all you can submit your website with search engines for free. But there are a few things you need to know in order to be recognized byrepparttar 100683 engine's. So your main job is to build your website aroundrepparttar 100684 search engines standards so that you can receiverepparttar 100685 best page rank possible and continue to aim towardsrepparttar 100686 top 20.

All search engines have a set of rules for determining a websites page rank which is called and algorithm. An algorithm is a finite set of well-defined instructions for accomplishing some task which, given an initial state, will result in a corresponding recognizeable end-state.

The concept of an algorithm is often illustrated byrepparttar 100687 example of a recipe, although many algorithms are much more complex; algorithms often have steps that repeat or require decisions (such as logic or comparison) untilrepparttar 100688 task is completed. Correctly performing an algorithm will not solve a problem ifrepparttar 100689 algorithm is flawed or not appropriate torepparttar 100690 problem. For example, performingrepparttar 100691 potato salad algorithm will fail if there are no potatoes present, even if allrepparttar 100692 motions of preparingrepparttar 100693 salad are performed as ifrepparttar 100694 potatoes were there.

Different algorithms may completerepparttar 100695 same task with a different set of instructions in more or less time, space, or effort than others. For example, given two different recipes for making potato salad, one may have peelrepparttar 100696 potato before boilrepparttar 100697 potato whilerepparttar 100698 other presentsrepparttar 100699 steps inrepparttar 100700 reverse order, yet they both call for these steps to be repeated for all potatoes and end whenrepparttar 100701 potato salad is ready to be eaten. 2

Free (well, almost) Advertising and Lead Generation

Written by Dawn Roberts


It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I've driven down time and time again? Because I readrepparttar same sign that I read each and every time I drive that road - "Ron Bus Equipment Rentals Open Mon-Sat".

There is a multitude of inexpensive ways to advertise and generate leads for your business! Id you're not taking advantage of this stuff - your competitor probably is! Don't spend ALL your money on purchasing leads and taking ads out in papers. These are definitely viable and productive means to generate business. However, they are notrepparttar 100678 only way to do so.

  • Post inexpensive signs alongrepparttar 100679 roadside. Attach these to lamp posts or staple them to a stake and stick them inrepparttar 100680 ground. The best places to do so are at intersections - anywhere where traffic has to stop or atrepparttar 100681 very least, slow down. If you'd like to get fancy, you can purchase some treated foam poster board from your local office supply store and some vinyl lettering. These are weather resistant, inexpensive and will last for some time.
  • Put a raffle box at your local convenience store. Cover a tissue box with wrapping paper. Print out a short blurb about your business along with a description of what you're raffling. Cut it out and tape it torepparttar 100682 front ofrepparttar 100683 tissue box. Print out numerous entries for people to complete (name, telephone, email address). Finally, tie a piece of string to a pencil and taperepparttar 100684 string torepparttar 100685 bottom ofrepparttar 100686 tissue box. Pop in daily to extract your leads and draw one ofrepparttar 100687 names atrepparttar 100688 end ofrepparttar 100689 month!
  • If you're hosting a garage/lawn sale, include your brochures atrepparttar 100690 table where people will pay you for their purchases.
  • For Halloween, make up goodie bags and insert a business card into each goodie bag. The parents will getrepparttar 100691 card when they checkrepparttar 100692 kids' treats!
  • Flyers - Forrepparttar 100693 most effective and least expensive flyers, get yourself a Sharpie marker and on a white piece of paper, tell people in two sentences

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