Getting Sure Profits Through Google, and DirectHit

Written by David Gikandi

Pay-for-inclusion is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So onrepparttar upside you have guaranteed quick listing and ranking., and DirectHit/AskJeeves can give you page one listing for searches of your keywords in as little as one hour or less fromrepparttar 128061 time you sign up. Onrepparttar 128062 downside, well, you have to pay for it, although even just $25 will get you started. To win and profit from these giants, you have to know your math, and your keywords. You need to know how to minimize your expenses, maximize your click throughs, and optimize your return on your investment.

Many webmasters avoid these pay-for-inclusion engines for fear that they will waste money and not get any results. If you use these engines and directories correctly, you can be sure that you will profit from their use. It is highly recommended that you do list withrepparttar 128063 pay-for-inclusion engines - it's one ofrepparttar 128064 best, most guaranteed way to get traffic fast and profit from it.

To start with, you need to collect and calculaterepparttar 128065 following values for your web site:

1. Unique visitors per month. How many unique people visit your web site (not hits or page-views)? You need a log file analysis tool or similar tool to be able to get this figure. You can use or free.

2. Total gross profit per month in US$. This isrepparttar 128066 total sales of all your products in a month, minus what those products cost you. For example, if you sell tables for $100 a table, andrepparttar 128067 table costs you $60 to make, and you sell 30 tables a month,repparttar 128068 figure you should enter here is (100 - 60) x 30= 1200. Have your monthly average total gross (not net) profit for your business for all products and services you sell.

3. Number of unit sales per month. How many items or services do you sell in a month? This isrepparttar 128069 total number of items or services you sell in a month.

4. Average gross profit per unit, which is calculated as monthly gross profit divide by monthly unit sales.

5. Conversion ratio, calculated as monthly unit sales divided by monthly unique visitors. It is very important to have a high conversion ratio. The conversion ratio is a measure of how many of your unique visitors actually turn into buying visitors. You should try to increase your conversion ratio using various marketing techniques on your site and products. A higher conversion ratio will mean that you get a higher return on your advertising dollars. It also means you can spend more on advertising and advertise more times, resulting in a cycle of increasing profitability.

Now, let us use these values to get sure profits through Google, and DirectHit/AskJeeves. You can use software such as PositionWeaver PRO ( to manage all your calculations and keywords and all, or you can do it manually using a calculator and some way of keeping records. Remember,repparttar 128070 following calculations tell you when you will be making a gross (not net) profit on your usingrepparttar 128071 engines. is one ofrepparttar 128072 largest and most used engines today. They now offer their AdWords program at Your AdWords text ads appear on search result pages forrepparttar 128073 keywords you buy, and can be targeted by language and country. Pricing for AdWords is based onrepparttar 128074 position in which they're shown. Google positions your ad based on how many users click on it over time. Current rates are $15, $12 and $10 (per thousand ads shown) for positions 1, 2, and 3 respectively, and $8 per thousand for positions 4 through 8. Accounts are opened with a credit card and no minimum deposit is required.

The trick is to choose very targeted keywords that will trigger your ad. Which means that only very targeted buyers will ever see your ad and your conversion ration will be incredibly high. If your keywords are not well selected, you will end up having your ad showing often but with very few people clicking on it. And because Google charges you for ad displays and not click throughs, you will be loosing money. You can set how much you wish to spend. Google takesrepparttar 128075 money out of your credit card after it reaches $50, by which time your ad will have been displayed roughly about 5,000 times! If your keywords are highly targeted, many ofrepparttar 128076 people who see your ad will instantly become buyers and you will actually get your money in before you even pay Google! Your listing shows up in about an hour of your creating it.

It is more effective to have about 20 or more keywords/phrases you are targeting, specific and related to your site, than it is to have just one, so come up with 20 or more very specific and targeted keywords/phrases if you really want to win this game hands down.

Google allows you to create campaigns. A campaign holds its own keywords and adverts. Each campaign has its own statistics that are reported to you. The best strategy to use is to create a separate campaign for each keyword and each advert, rather than put all your ads and keywords into one campaign. That way, you will easily be able to tell which keywords and ads are doing well and which ones are not so that you can eliminate those that are wasting your money.

You should also ensure that for each ad you create for a particular keyword or phrase, that keyword or phrase appears in bothrepparttar 128077 title and description on that ad. Click through rations can be significantly improved when you haverepparttar 128078 keyword being searched for included inrepparttar 128079 title and description ofrepparttar 128080 ad.

Once you start advertising on Google, Google will give you reports showing how your ads are doing. Fromrepparttar 128081 reports, takerepparttar 128082 average amount of money in dollars you are paying for every 1,000 impressions/displays of your advert (this is called CPM or cost per 1000), which varies depending onrepparttar 128083 positions your ad gets, and refer torepparttar 128084 conversion ratio and gross unit profit figures you calculated earlier for your web site. Now, in that Google report, you will also be told what click throughs you are getting for your ads, in other words, what percentage ofrepparttar 128085 times your ad is show does someone click on it.

This is how you know when to advertise and when not to advertise with Google: ifrepparttar 128086 reported click through percentage is equal to or higher than:

The Best Way To Get Listed On Yahoo!

Written by David Gikandi

Yahoo! has an immense reach. They receive, directly, more traffic than any other search engine or directory. Being listed on Yahoo! and gives you a great boost on your rankings as well. So if you are not listed on Yahoo! and DMOZ, your pages on Google may never rank as highly as they should. You simply must be in Yahoo! Fortunately, you can now guarantee that you will be reviewed and possibly added within 7 days by paying a fee of $199 to Yahoo! The free submission service has no guarantees and most sites never do end up getting listed through free submission. The $199 fee guarantees that you will get reviewed. But to be definitely added to Yahoo!, especially in a way that gets yourepparttar most traffic, you must fulfil certain things:

Yahoo! rankings depend very much onrepparttar 128060 keywords in your title and description, andrepparttar 128061 keywords inrepparttar 128062 category name you are listed under. Select your category very wisely. The best way to find a category for you is to search on Yahoo! for your major competitors. See which category they are listed under and get listed there as well. That way you will be sure you are at a spot where your potential visitors are used to going to.

The title you get listed on Yahoo! with is usually your business name. Yahoo! Is quite strict on this, insisting on listing sites by their business name (company name) and not their site name. Remember,repparttar 128063 title is very influential when it comes to how high you will come up on Yahoo! Searches. Becauserepparttar 128064 traffic from Yahoo! is so heavy, we suggest that you get a DBA (doing business as) business name that hasrepparttar 128065 keywords in it. Example: if your primary keyword is 'wedding gowns' but your company is called Tippy Fashions, Inc., register a business name under your company name that has your keyword. If you specialize in a certain geographic region, include that as well. For example, if your business is in Miami, then registerrepparttar 128066 name Wedding Gowns of Miami. Then have your title tag on your web site read Wedding Gowns of Miami - and that's all, nothing more inrepparttar 128067 title tag. Then, on your home page, place Wedding Gowns of Miami prominently atrepparttar 128068 top ofrepparttar 128069 page, so that it looks as though this is whatrepparttar 128070 site is called. All your logos and graphics should be changed to reflectrepparttar 128071 new name, Wedding Gowns of Miami - remember, this is only temporary for 7 days while Yahoo! reviews your site for inclusion. You may change everything back to normal once Yahoo! indexes you. In your About page or company info page, have Wedding Gowns of Miami asrepparttar 128072 listed business name (you can add that Wedding Gowns of Miami is a Tippy Fashions, Inc., business). Yahoo! also looks atrepparttar 128073 Whois database to see what company name is listed asrepparttar 128074 owner of your domain. You should also edit that Whois info at to include your new DBA name. While we are onrepparttar 128075 topic of domain names, it is a good idea to register a domain name that reflectsrepparttar 128076 new business name you have for Yahoo!, such as for our example here. When you submit your site to Yahoo!, inrepparttar 128077 company field, place Wedding Gowns of Miami asrepparttar 128078 business name. Once you are listed by Yahoo! in 7 days, you may change back your home and about pages to be how they were before. This may sound like a lot of hassle just for one listing, but it is very important to have your primary keyword inrepparttar 128079 title that Yahoo! lists you under if you want to get massive traffic. Andrepparttar 128080 only way to do that is to have those keywords in your legal business name. Remember, have your title and new business name (DBA) start with your most important keyword -repparttar 128081 position matters very much when it comes to search rankings on Yahoo!

The description you submit to Yahoo! is also something that should have your most important keyword. It should not read like an advert - it should be descriptive. Try to make it in a way that it sounds interesting and informative to a potential client, without sounding like a blatant advert, otherwise Yahoo! will re-write it. Start your description with your most important keyword -repparttar 128082 position matters very much when it comes to search rankings on Yahoo! For best results, makerepparttar 128083 description just one sentence long that is readable and descriptive. Yahoo! Hasrepparttar 128084 habit of cutting down descriptions longer than one sentence long.

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