Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload? I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business off
ground but don't know where to start. Sound familiar? I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more clients!
Strategy 1 Get crystal clear on who your choice client is. Why? So you know where to direct your marketing time, money and energy! I can talk for hours about concept of choice client (look for more about this in future articles).
In a nutshell, your choice client definition clearly describes kind of person you most want to work with. It does NOT mean this is only person you will work with. It DOES mean this is only kind of person you will spend your marketing time, money and energy on.
Strategy 2 Develop a strong, compelling list of benefits your clients receive from working with you. Once you orient your thinking, your language and your approach around results you deliver, you will never be at a loss to describe your business again.
