Getting Started with Marketing

Written by Kendall Summerhawk


Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?

I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business offrepparttar ground but don't know where to start. Sound familiar? I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more clients!

Strategy 1 Get crystal clear on who your choice client is. Why? So you know where to direct your marketing time, money and energy! I can talk for hours aboutrepparttar 120711 concept of choice client (look for more about this in future articles).

In a nutshell, your choice client definition clearly describesrepparttar 120712 kind of person you most want to work with. It does NOT mean this isrepparttar 120713 only person you will work with. It DOES mean this isrepparttar 120714 only kind of person you will spend your marketing time, money and energy on.

Strategy 2 Develop a strong, compelling list of benefits your clients receive from working with you. Once you orient your thinking, your language and your approach aroundrepparttar 120715 results you deliver, you will never be at a loss to describe your business again.

How to Give Your Service "Legs"

Written by Kendall Summerhawk


Giving your service 'legs' means you make it tangible. Giving your service legs means bridgingrepparttar gap from fluffy language to something your choice client recognizes they need and will spend money on. If you don't give it legs,repparttar 120710 gap between what you say and what your choice client needs is too wide to bridge. It's nearly impossible for your choice client to makerepparttar 120711 leap and understand how you can help them.

Here is precisely how you do it: Give your service legs by ending everything you write with a result. Give your service legs by ending everything you say with a result.

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