For investors situation is much same: First impressions count!!!! Even though you may not be able to tell a book by its cover, you'll probably pay more for a book if cover is inviting, and attractive.

If you have a home is for sale or soon to be for sale, in addition to a general cleaning here are some steps you can take to benefit from that all-important first look:

1. Start with outside. Mow law, prune bushes, remove dead branches and get rid of outdoor furniture you don't intend to move.

2. Paint front door and window frames, or at least clean them up.

3. Check for leaks. A drip may not seem important, but does it suggest poor maintenance in those places that maybe buyer can't see? Eliminate buyer worries and fix little items which may be seen as clues relating to general condition and upkeep of house.

4. Clean out closets and storage areas. Paint them off-white inside to make them seem roomier.

Why do I tell this story? Because it illustrates point that perspective is everything. This is so even in designing and implementing an online business. If you give someone something they highly value at a particular moment of need it is as if you are handing them a bar of gold.

Those who are most successful in this business are those who genuinely care about others. They don’t offer people a product or service for sole purpose of earning income. They see income as residual, but they see helping other people solve their own financial problems as outcome through which they derive most satisfaction and good feeling.

Don’t misunderstand. I’m not suggesting that everyone who makes a lot of money is driven by generosity and contributing to helping meet needs of others. What I am suggesting to you is that those with greatest long-term income generating success, whether it be an online business or not, think a lot about how their own success is helping other people, and because of this they spend more money investing in people than they do investing in technology.