Getting Ready for a Media InterviewWritten by June Campbell
If you're in business, especially if you are doing business on Internet, day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever reason, you are being given an excellent opportunity to promote your business. To get most mileage from your interview, consider following tips:
1. Before interview, practice your answers to typical questions of Who, What, Where, When, Why and How. That is, be prepared to state your name, your business, where you are located, what you do, when you started, why you started your business, and how you do things. Prepare and practice so your statements will flow smoothly.
2. Before interview takes place, consider main message that you want audience to receive. Make a list of three major points, and practice saying these three points to yourself until you can speak them smoothly and confidently, without stumbling.
3. During interview, try to include these three main points as much as possible. Your interview is likely to be edited prior to publishing or broadcasting. By repeating your main points, you reduce possibility that your preferred message will be edited out.
4. Be prepared to tell brief anecdotes and short stories. Think of a time when you solved a problem for a customer, or relate a success story or two. Find a way to mix one or more of your three main marketing messages into each anecdote.
5. Use humor with caution. If you are telling a humorous anecdote, be sure that "the joke is on yourself" and explain what you learned from experience. Avoid giving people idea that you laugh at your customers behind their backs.
Use The Media To Make Your Personality FamousWritten by Kevin Nunley
The media and public love certain kinds of personalities. Although few of us really have those personalities, all of us can cultivate public image that we have one of them.
This can make you a favorite of public and a darling of media. I don't have to tell you how good that can be for your sales.
Here are some examples of personality types public jumps for:
The Expert People Can Talk To. Everyone wants to have their problems solved by an expert. Write articles, get interviewed on talk radio, put your expert tips on your site. Then invite everyone to call your expert line or send an email.
The Techno Whiz Kid. Everyone knows computers and techno gadgets can make life easier and earn lots of money. Yet most of us are still a bit befuddled by computers and know little about how most technology works. If electronics, programming, or even using technology is one of your strengths, stress it to media and public.
The Pioneer. If you are first to do something, make sure you publicize it.
Your personality can have a lot to do with how much you sell, but your profession can as well. Consider this- most teachers have an incredible network of people they know in all walks of life and business. When you spend a semester working with same 30 people each week, you get to know all about them and industries they work in.
Many people who teach find experience enriches their business. Some find a consulting business automatically grows out of it.
Teaching a class is a fine way to become known throughout community for your knowledge and skill.
Most colleges and universities hire part-time teachers. You can teach an evening class about almost any subject. Many times only requirement for teaching a community enrichment course is you have experience in subject you are teaching.