"Getting On Page One Is Easy...Getting The Sale Is The Hard Part." Written by Roger J. Burke
Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as Resource Box is left intact.I would appreciate notification of where it was used, and if possible, a copy of ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com --------------------- Just how difficult is it to develop and promote a domain that will rank on page one or two of all majors? Well...like anything, that depends upon many factors. You can buy your way to top, of course, with pay-per-click SEs. That can get very expensive, and may well be beyond a person's budget. At moment, however, there aren't too many pay-per-click SEs. (You can expect that technique, just quietly, to grow and get more expensive.) You can get what's called a "sponsored" listing to appear at top (or side) of page one when certain search terms are entered. That can cost, too. A lot of sites, I'm told, resort to cloaking techniques i.e. presenting a certain page to each SE and then redirecting prospect to real page. SEs don't like that, I'm also told, and rightly so. When, f'instance, was last time you looked in your Yellow pages for a certain business, called it on 'phone and then found out that you were connected to something entirely different? You wouldn't stand for that, nor would I. Nor would anybody. Ditto SEs regarding cloaking (although, just quietly again, I understand that there are inherent problems in exposing those who cloak). On other hand, appropriate advertising is good - good for you and me, good for business. Too much, from same source however, is tiresome. It batters senses, sometimes to stupefaction, almost. Many sites seem to revel in that, with hundreds of doorway pages in areas you would not suspect, yet which lead you to same old stuff. Spammers delight in that tactic, so I understand, but SEs are developing techniques to root them out. And so say all of us, right? So, let's put aside cloaking and zillions of cloned pages...bandwidths shouldn't be burdened with bandits, right? ;-) So...getting back to question: just how can any regular Joe or Jane develop a website that will rank high, without resorting to trick or treat tactics (or sponsored / pay-per-click payments)? Actually, it's easier than you think - provided certain limitations are recognized and accepted: 1. Whatever you're selling, sell one product per domain name. 2. Have a domain name, if possible, that describes your product explicitly. 3. Have a TITLE for your main page that enhances and specializes your product even further. 4. Have a "killer" headline, as first sentence in BODY, that talks only to your targeted group of prospects. That headline is also META Description you must use. 5. From BODY of your sales copy, extract most significant and repeated words or phrases as Keyword META tags to use in HEAD.
| | The Truth About WebPosition GoldWritten by Butch Pujol
This article may be reprinted provided resource box, Web address and copyright information remain.The debate about search engine submission software WebPosition Gold rages on. I hear some people say WebPosition Gold is best there is and it is only one worth using. On other hand, I hear people say it doesn't work at all. From my review of this software, I can tell you that both may be true... depending on a few key facts. The Myth Of Instant Results If you think you are going to buy WebPosition Gold, install it, punch a few buttons and get top ten search engine listings you will be in for a big disappointment. WebPosition Gold is a very powerful piece of software in hands of someone who has learned how to use it and has studied how search engines (SE) work. WebPosition Gold is used by some of top search engine positioning companies. These companies not only use software, most were born because of its very creation. Let me explain. If just anyone could use WebPosition Gold for top search engine positioning right out of box these companies would not exist. Think of it this way... WebPosition Gold is a "tool", not an end-all, be-all solution. I am not saying that if you bought WebPosition Gold you could not attain top ten rankings. I am not saying that at all. Anyone can attain top ten rankings using WebPosition Gold if they spend time learning software, learning how search engines work, importance of keywords and how to pick and place them, Web design to allow SE spiders into your site for indexing and a host of other things that can affect listings and rankings. In addition, you'll need to spend time keeping up with all changes search engines constantly make. Before you buy, decide whether you are willing to gain all knowledge you'll need in order to make WebPosition Gold work with maximum impact. Well Worth Price This powerful piece of software has seven features: Reporter, Page Generator, Page Critic, Upload Manager, Submitter, Scheduler and Analyzer. Anyone of these is worth $149.00 price tag alone. So don't just look at it as SE submission software. The Submitter will promote any pages you choose to most important search engines. Resubmitting can sometimes provide an extra bump up charts, so Submitter can be scheduled to re-submit regularly. It even follows-up to verify a site was indexed by expected date. You should only use Submitter after you have optimized your Web pages and have uploaded them to your server. The Submitter can submit them all automatically to each of search engines, saving you hours of time.
|
