Getting New Business FastWritten by Marcia Yudkin
Recently two business owners came to me in dire straits. The first, who owned a dental billing company, had suffered sabotage by a disgruntled employee. Clients deserted in droves when told, falsely, that he was being investigated for fraud. The second, who owned a computer training firm, had neglected to market for a year and had just discovered delayed effect of his omission. Both appealed to me: Help! We need more business fast!Even in such circumstances, an existing business has assets that can be exploited to drum up sales and cash flow quickly. Use your intuition about whether to divulge your real situation to friends who might be moved to help or put a bright face on your situation by, for instance, saying you're expanding. Either way, consider these possibilities if a comparable disaster befalls you: * Leverage your loyal clients through testimonials and referrals. The billing company's most steadfast client, a periodontist, provided a glowing testimonial that owner used to approach other periodontists. Similarly, training firm told their lingering clients that they were running special summer classes and offering big discounts for every participant from another company that they persuaded to sign up. * Send direct mail to clones of your best clients. Construct a profile of kind of customer who had been most drawn to you in past, and engage a mailing-list broker to furnish names and addresses of individuals or companies matching profile. For training company, that meant law firms and accounting firms with more than 20 partners.
| | Credit Cards, Debt Consolidation and cellularphonesWritten by Jamie Moore
Need a credit card! Why do you need a credit card. The more obvious reason is to build up your credit history. However there are other more good resons sucha sdoing simple things such as renting a movie or ordering stuff online. If you go to: http:/ inyurl.com/1q4pyou will see different types of credit cards to choose from that fits most anyone's credit profile. If you have bad credit, just click on text link on top. If you have average credit and you are showing that you have paid your bill on time. There other options. If you have next to perfect credit, I have a platinum and Discover option. (Please be patient while screen takes time to download; also privacy is protected.)
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