Getting Name Recognition Without Touching Your Computer!

Written by Looking for ways to market your product, service, or idea? Ask

Many Internet businesses fall intorepparttar common trap of limiting themselves to Internet advertising. In fact,repparttar 124494 companies that succeed are usuallyrepparttar 124495 ones that can cross boundaries and create a presence both ON and AWAY fromrepparttar 124496 computer terminal.

One way that successful companies integrate Internet- and non- Internet advertising is to come up with creative ways of having their name seen by potential customers. The key here is that if your customers see your name away fromrepparttar 124497 computer, they will remember it when they sit down and start using their search engines.

There are countless ways that you can create name recognition for your company. Here are three techniques that I've seen work really well:

* Wear Your Advertising: Try having customers WEAR your ads. Logos and slogans printed on shirts, hats, even underwear is a hot trend in advertising. People inrepparttar 124498 ad biz call them "wearables."

There is a big increase inrepparttar 124499 number of companies that allow casual dress days. That is a great opportunity to get your wearable message in front of lots of people in a particular industry. Prospects are much more likely to consider and purchase business services and products if they get your ad message while they are at work.

Check your local yellow pages under "advertising specialties." It is not unusual to find a small home-based shop producing top notch T-shirts and jackets. If there isn't a supplier near you, check any search engine withrepparttar 124500 terms-advertising, wearable. Dozens of links will pop up.

* Put a Sign On Your Car: As our cities sprawl with growth each year, many of us find ourselves commuting ever longer distances to work. Long commutes in slow traffic are making signs on automobiles an effective low-cost way to advertise.

Promote Your Business On Television & Radio

Written by Kenny Love

How would you like to not only promote your business on television and radio, but also become a local, regional, or even national celebrity atrepparttar same time?

Think it can't be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count.

Now, no matter what you do, promote, or sell, there is probably a television or radio program that will interview you for it.

However, most people tend to think that television and radio are only for established celebrities, or that they must find an "inside" connection, or must spend exorbitant amounts of money on a professional publicity firm in order to crack these media.

Well, nothing could be further fromrepparttar 124493 truth, as I am living proof of it. I suppose I have always been a bit of a media ham/hound, take your pick ofrepparttar 124494 terms, for I have been doing television and radio interviews for almost ten years. And, it is a very simple process, and one that I thoroughly enjoy.

Following, is a layout ofrepparttar 124495 steps for you to begin approaching this invaluable level of media for bringing dramatically more attention to your venture(s).

* One point of note that should be stressed, is that you will experience greater results and success IF you can put a "news" or "public benefit" spin on what you have to offer, and not simply convey that your sole intent is to "sell" a product or service.

You should also consider incorporating special discounts or even "freebie" offers for viewers and listeners to further entice prospects to your offer. So, let's begin withrepparttar 124496 "how to" process.


1. Pick up you local television guide, or even better, search online, and carefully review any locally or regionally produced programs such as morning shows or news programs. You want to list each of these down on paper.

2. Next, getrepparttar 124497 station telephone numbers, call them up, and inquirerepparttar 124498 name of each show's producer, and/orrepparttar 124499 news director for newscasts. You will probably find there is more than one newscast, with each newscast hour having a different director. The more,repparttar 124500 merrier.

3. Informrepparttar 124501 producer or news director ofrepparttar 124502 offer you have that you feel would be newsworthy and somethingrepparttar 124503 viewers or listeners would be interested in.

4. The producer/news director will, at that point, ask you to send more information, generally, inrepparttar 124504 form of a news release or, more appropriately, a media kit. Make sure yours is top-notch. If for any reason you cannot reachrepparttar 124505 producer or news director personally, askrepparttar 124506 receptionist or an assistant to provide you with their name, as well asrepparttar 124507 station contact address.

5. Next, be patient. By all means, don't repeatedly hound them inrepparttar 124508 interest of getting an interview. This will only serve to alienate any future possibility. If they are interested, and you have done a good job of convincing them, they WILL call you. Also, keep in mind thatrepparttar 124509 time frames of them contacting you can vary from 1 week to 1 year, as they are required to produce segments ahead of time.

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