One way that successful companies integrate Internet- and non- Internet advertising is to come up with creative ways of having their name seen by potential customers. The key here is that if your customers see your name away from computer, they will remember it when they sit down and start using their search engines.

There are countless ways that you can create name recognition for your company. Here are three techniques that I've seen work really well:

* Wear Your Advertising: Try having customers WEAR your ads. Logos and slogans printed on shirts, hats, even underwear is a hot trend in advertising. People in ad biz call them "wearables."

There is a big increase in number of companies that allow casual dress days. That is a great opportunity to get your wearable message in front of lots of people in a particular industry. Prospects are much more likely to consider and purchase business services and products if they get your ad message while they are at work.

Check your local yellow pages under "advertising specialties." It is not unusual to find a small home-based shop producing top notch T-shirts and jackets. If there isn't a supplier near you, check any search engine with terms-advertising, wearable. Dozens of links will pop up.

Think it can't be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count.

Now, no matter what you do, promote, or sell, there is probably a television or radio program that will interview you for it.

However, most people tend to think that television and radio are only for established celebrities, or that they must find an "inside" connection, or must spend exorbitant amounts of money on a professional publicity firm in order to crack these media.

Well, nothing could be further from truth, as I am living proof of it. I suppose I have always been a bit of a media ham/hound, take your pick of terms, for I have been doing television and radio interviews for almost ten years. And, it is a very simple process, and one that I thoroughly enjoy.

Following, is a layout of steps for you to begin approaching this invaluable level of media for bringing dramatically more attention to your venture(s).

* One point of note that should be stressed, is that you will experience greater results and success IF you can put a "news" or "public benefit" spin on what you have to offer, and not simply convey that your sole intent is to "sell" a product or service.

You should also consider incorporating special discounts or even "freebie" offers for viewers and listeners to further entice prospects to your offer. So, let's begin with "how to" process.

Television

1. Pick up you local television guide, or even better, search online, and carefully review any locally or regionally produced programs such as morning shows or news programs. You want to list each of these down on paper.

2. Next, get station telephone numbers, call them up, and inquire name of each show's producer, and/or news director for newscasts. You will probably find there is more than one newscast, with each newscast hour having a different director. The more, merrier.

3. Inform producer or news director of offer you have that you feel would be newsworthy and something viewers or listeners would be interested in.

4. The producer/news director will, at that point, ask you to send more information, generally, in form of a news release or, more appropriately, a media kit. Make sure yours is top-notch. If for any reason you cannot reach producer or news director personally, ask receptionist or an assistant to provide you with their name, as well as station contact address.