Getting More Sales From Your Order Page

Written by Karon Thackston


by Karon Thackston © 2003 http://www.ktamarketing.com

It’srepparttar gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. It’s why we fight for good search engine positioning. It’s why we battle with our copy, making it “just so.” It’s what paysrepparttar 106018 bills! But what if you could get even MORE sales from your order page? It’s really not very hard to do.

What I’m about to tell you is not some big secret. It’s a widely used practice that works. You’ve probably seen it before, but never paid it much attention. Well get ready to listen, because with just a few simple steps you could quickly be doing a lot more business.

Will this same tactic work for off-line businesses? You bet!

I have two ebook sites. One is for my copywriting course (http://www.copywritingcourse.com) andrepparttar 106019 other is for my ezine guide (http://www.creatingezines.com). Like you, I’d seen this sales practice put into place before… I’d even bought more of a product or service because of this tactic. But one day it dawned on me to actually USE this method to see if it would really work for me. I usedrepparttar 106020 two products above to conduct a test.

Instead of just linking my “order” or “buy now” buttons to my credit card processor, I created a separate order page. And instead of just puttingrepparttar 106021 copywriting course onrepparttar 106022 order page ofrepparttar 106023 copywriting course site, I added a “deal.” I offered a $10 discount if site visitors bought BOTH ebooks atrepparttar 106024 same time. I have a link to buy justrepparttar 106025 copywriting course, and a link to buy both ebooks atrepparttar 106026 discounted price. Literally, within minutes of implementingrepparttar 106027 change, I began ringing up sales for both books.

Have you seen this before? I’m sure you have. Amazon.com, ProFlowers.com and many other huge online retailers use this method to boost sales every day. Why does it work? Simple.

Avoid Being the Worst Boss You've Ever Had

Written by Eileen "Turtle" Parzek


Everyone who has ever had a boss has probably had at least one moment that they thought "I could do better than THIS!" A fraction of those people set out to do exactly that - improve their work life, build a better widget, or do something as it has never been done before. Suddenly thrust intorepparttar role of boss, and employee, it is very easy to find yourself beingrepparttar 106017 worst boss you ever had. And so I share a few entrepreneur-at-home lessons I've learned through experience.

1. Pay yourself This seems so simple, doesn't it? But anyone who has freelanced or run their own business knows it is not. Clients sometimes don't pay on time - sometimes there aren't even any clients - and it takes some practice to learn how to jugglerepparttar 106018 unsteady income you might generate, especially at first. When money comes in, chances are there are a whole pile of bills waiting to be paid, and more than a few things you need to getrepparttar 106019 work done. If you immediately start payingrepparttar 106020 bills, it's a good bet you won't pay yourself and you definitely won't save. So, I present to you my fool-proof routine, which has worked for me forrepparttar 106021 last 7 years and made my accountant oh, so proud.

First, make sure you have at least 4 bank accounts - personal checking, personal savings, and business checking and business savings. When money comes in, deposit it into business checking. Then immediately calculate what 30% of that deposit was, and transfer that amount into business savings. DO NOT touch that money, until I tell you to! Twice a month, pay yourself a salary (this will probably fluctuate, of course!) by transferring money from business checking into personal checking, and pay your personal bills from that account. Atrepparttar 106022 end of every quarter, calculate how much gross income your business took in that quarter. Usingrepparttar 106023 percentage your accountant tells you is appropriate, figure out what part of that amount will need to be paid torepparttar 106024 tax department. My percentage is usually between 20-23% of every dollar. Transfer that amount from business savings to business checking and write that check torepparttar 106025 tax man. Next, calculate what 3-5% ofrepparttar 106026 total income was, and send that to whatever you have set up for a retirement fund, for yourself. And finally, most importantly, takerepparttar 106027 same amount, another 3-5% and transfer it to your personal savings account.

Assuming you are bringing in money inrepparttar 106028 first place, if you follow this plan strictly, you will always haverepparttar 106029 money to pay your taxes, save forrepparttar 106030 future and cut yourself a nice bonus every quarter that is based on how well you did.

2. Go home When you'rerepparttar 106031 only employee of your company, you will undoubtedly find yourself doing nearly everything there is to do. If you're successful, you will often have more work than you can handle. And if your work is in your home, you will find it extremely hard to "go home." While, its part ofrepparttar 106032 entrepreneurial expectation that you will have to work overtime fairly often, you have to discipline yourself to make itrepparttar 106033 exception and notrepparttar 106034 rule. There is no faster route to burnout, than to work 16 hours a day, for weeks - trust me! Set office hours for yourself, even ifrepparttar 106035 office is in your bedroom andrepparttar 106036 hours are all in your head.

For example, I set a basic work day that runs between 8 a.m. and 6 p.m. That's a reasonably long day - in which I do take a break to eat lunch, maybe another break to walk onrepparttar 106037 treadmill and read for a while. Occasionally, I bargain with myself - work until 7, and you can have that cat nap inrepparttar 106038 afternoon. But forrepparttar 106039 most part, I have learned that it is critical that you set a boundary on your work time - and walk away from it, just like you did when you had a regular job elsewhere. Otherwise, you never can findrepparttar 106040 boundary between work and home, personal and business life, and that's just not good for you inrepparttar 106041 long run.

3. Don't skimp When you were an employee, you probably had to beg and plead to getrepparttar 106042 equipment, software, or tools you needed to do your work, right? You might need to budget for it, or save for a while but ifrepparttar 106043 means are there, don't skimp - if you really need something, get it. Ergonomics are extremely high on my priority list - so I didn't think twice about indulging myself in a good mouse and keyboard, since I tend to type for hours and hours, days on end. Invest in a really comfortable chair; if you are going to be parking your tail in one all day you'll be glad you did! The key, of course, is to be honest with your boss - if it really will make you more comfortable, healthy, productive or able to do your work, put it on your approved list. Research what you need online, search forrepparttar 106044 best price, save for it, and get it.

Just be sure to revel inrepparttar 106045 fact that you don't need to justify yourself to anyone else, wade through red tape or sell your first born to get what you need - that's halfrepparttar 106046 fun!

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