If you come across a good idea and are a little unsure of what to include in your article, do some research. What better place than Internet for research! If you are having difficulty coming up with ideas, there are ways to "train" your mind to recognize an article in emails, ezines, message boards, and other places. Ideas for your articles can be found anywhere!

*Message Boards - Make rounds on your favorite boards and see what people are discussing. What questions are people asking. One simple question can be turned into an excellent article.

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*Discussion Lists - Same as with boards. When you are reading posts, always ask yourself: Would this make a good, informative article? Do people want or need to know about this?

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*Emails - You can get ideas just by reading emails from friends and associates. As when I received an email from a friend who said she was so stressed out she was considering quitting her business. The idea just hit me and my article "Don't Quit...De-Stress!" was born. Just think of each event as it could be written into an article. Positive and negative.

You must also know common sense tips and tricks that will help you create killer ad copy.

Following is a list of key elements of writing successful ads:

- Appeal to reader's emotions and instincts.

- Must convince even most hardened skeptics.

- Overcome any objections buyer may have.

- Use power words that literally force people to act. http://216.147.104.180/powerwords.shtml

- Capture and keep reader's interest.

- Appeal to reader's ego and self-interest.

- Show facts and proof of your claims.

- Help reader justify purchase.

- Write copy that coincides with current attitudes in your target group.

- Motivate you reader to buy NOW.

- Use "special" benefits to make your product more attractive.