Getting Honest With The Search Engines

Written by Daria Goetsch

I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.

Search Engine*: A program that searches documents for specified keywords and returns a list ofrepparttar documents whererepparttar 128029 keywords were found.

Algorithm*: A formula or set of steps for solving a particular problem.

Frankly, no one can predict what will happen from day to day withrepparttar 128030 Search Engines. Onlyrepparttar 128031 Search Engine companies themselves know ifrepparttar 128032 algorithms will change from one day torepparttar 128033 next. Evenrepparttar 128034 Search Engine rules change from month to month, sometimes daily. Think ofrepparttar 128035 changes that have happened since pay for inclusion and pay-per-click have taken overrepparttar 128036 market for Search Engine results.

It seems so simple to try and comply withrepparttar 128037 Search Engine rules. Even though optimization adds torepparttar 128038 basic content of a site and source code, there are ways to approach this without stepping overrepparttar 128039 line.

We personally do not userepparttar 128040 methods mentioned below (methods to avoid, methods to be wary of) in order to play itrepparttar 128041 absolute safest way, using a long term plan in providing you optimum ranking inrepparttar 128042 Search Engines.

Methods to avoid

Keyword stuffing. "Stuffing" keywords into places where keywords don't belong, such as comment tags, image ALT tags whererepparttar 128043 keywords have nothing to do withrepparttar 128044 specific image

Invisible text. Text colorrepparttar 128045 same as background color

Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of Search Engines Submissions to "thousands" of Search Engines. A waste of time, sincerepparttar 128046 major Search Engines/Directories driverepparttar 128047 majority ofrepparttar 128048 traffic to websites FFA (free for all) links. Link popularity is good, but only whenrepparttar 128049 links are relevant; a link from a page of random links is not worth nearly as much as a link from a site that is relevant to your site

Search Engine Marketing companies hosting your pages on their server. The marketing company "owns" your pages, and if you decide you want to move them, you may have a hard time wresting them away. (This is not alwaysrepparttar 128050 case with marketing companies that also provide hosting, but you need to carefully choose when using this option.)

Methods to be wary of

Cloaking Doorway pages Maintenance programs


Also known as stealth, a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else.

Cloaking is very difficult to do correctly, if you do not have an expert providing this service you could well be banned byrepparttar 128051 Search Engines. There are ways for this to be done that are accepted by some Search Engines. In general, cloaking is not always accepted byrepparttar 128052 Search Engine rules and can be a gamble unless you are certain your service provider knows what they are doing. Check credentials and get referrals from people who have used their services.

Doorway page**:

A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass torepparttar 128053 main content.

Doorway pages are not accepted as they used to be byrepparttar 128054 Search Engines. A carefully crafted doorway page done by hand is entirely different from an automated doorway page generated by software. A few well-designed pages are a far cry from mass generated automated pages sent in large numbers throughrepparttar 128055 Search Engine submission page, which are often considered as spam. Again, check credentials and get referrals from people who have used their services.

Maintenance programs

There are times when a page drops fromrepparttar 128056 Search Engine listings or you re-designrepparttar 128057 page which might give you a reason to re-submitrepparttar 128058 page torepparttar 128059 Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed inrepparttar 128060 database.

My own experience with a very large website I did Search Engine marketing for, showed thatrepparttar 128061 older (longer)repparttar 128062 pages were inrepparttar 128063 Search Engine results,repparttar 128064 better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized inrepparttar 128065 Search Engine results.

Five Common Misconceptions to Achieving Success with your Online Business

Written by Robin Nobles

How successful is your online business? Are you achievingrepparttar monetary rewards that you'd hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far fromrepparttar 128028 truth. Competition is fierce onrepparttar 128029 Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site isrepparttar 128030 first step, but doing nothing more will ensure your site's failure.

Misconception #2: Amateur promotion will render professional results. Many people believe that they can purchase a handy dandy software program that will submit their sites to 999 search engines and directories, and their promotion efforts are over. The truth ofrepparttar 128031 matter is,repparttar 128032 majority ofrepparttar 128033 traffic to most Web sites comes fromrepparttar 128034 major search engines and directories, so submitting to 990 other ones is simply a waste of time and won't bring you any success.

Misconception #3: Submitting your site torepparttar 128035 major search engines and directories is all you need to do. Wrong. Think of it this way: there are 10 search results per page for most ofrepparttar 128036 engines. Most people won't go through any more than three pages of search results before giving up and trying another search. So, onlyrepparttar 128037 top 30 rankings really matter. If your site is #3,429 out of two million results, how much traffic do you think you'll get?

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