Get your products, services and business featured in magazines, newspapers and on TV. (Free!)

Written by Lawrence Roth


Public Relations just got easier: This isrepparttar software kit that will help you generaterepparttar 119919 public relations exposure that will build sales.

Use these software templates to attractrepparttar 119920 media! Get your products, services and business featured in magazines, newspapers and on TV. (Free!)

“If you have a product, service or announcement you think belongs in repparttar 119921 media and a budget you know won’t stand much expense, consider Publicity Builder.”

- Larry Blasko, Associated Press

Everything to Plan & Develop Your Public Relations

Publicity Builder is a collection of public relations software templates (see below) that you can easily edit using Word or your favorite word-processor. (Other sites charge as much as $25 for just one sample press release!) Instructions are included throughout to enable you to develop and manage your own PR! Also includes spreadsheet worksheets to help you with budgeting and prioritizing—fill inrepparttar 119922 variables and print. We even include access to PRNewsWire to actually send your releases for you.

"Nothing can carry a message with more persuasive power torepparttar 119923 heart of John Q. Public thanrepparttar 119924 endorsement ofrepparttar 119925 news media." - Eric Sevareid

It's like having your own PR firm If you’re not makingrepparttar 119926 most of PR, you’re losing sales. Publicity Builder puts allrepparttar 119927 resources of a PR agency at your fingertips, and gives you allrepparttar 119928 tools you need to get free and credible exposure for your products, services, or company... fast!

“Publicity Builder amounts to a course in how to win editors and influence reporters. Every public relations person could benefit fromrepparttar 119929 wisdom...”

- Larry Shannon, New York Times

What is publicity, and why do I need it? Publicity, also known as PR, is much more than just free advertising. Another person is talking about you, telling repparttar 119930 world about your product or service. And who willrepparttar 119931 world believe? You or someone talking about you? Publicity is cucially important to your success. Every business can use it. You know all those magazine articles, reviews, and TV feature stories that mention or focus on products and companies? These are repparttar 119932 result of PR. Sometimes, when you see a product in a movie or TV show, that’s PR too. (Companies usually pay for those product 'placements', but that’s another story.) The makers of Safe-T-Man understand this.

“Publicity Builder helped us obtain over $6 million in free publicity inrepparttar 119933 nation’s leading TV shows, magazines and almost every major newspaper inrepparttar 119934 country… Publicity Builder was incredibly easy to use. We simply faxed our press release and repparttar 119935 media and distributors started calling us like crazy.” - - Christian LesStrang, President, FunFlatable Products Company, Inc. (makers of Safe-T-Man

By using Publicity Builder, they achieved coverage in all of these media for a total of over "/software/public_relations/savtmanstory.html" target="_blank">$6 million in free publicity. As a small, home-based company, FunFlatable Products could never have afforded to pay for even a fraction ofrepparttar 119936 exposure they’ve achieved, but with Publicity Builder, they got it for free. Better yet, all of this PR exposure can be even more effective than conventional advertising.

How to make news, grab headlines, and more Newspaper, magazine and TV news editors are always looking for stories. After all, they have to print a whole new paper or produce hours of TV news every day. They care about finding stories. They couldn’t care less about selling your product or you. So how do you get your product inrepparttar 119937 news? The secret is story power, or “angle.” Knowing what’s news… And timing. If you don’t have these elements, your PR efforts will probably be unsuccessful. But with them, there’s no limit to how much publicity you can achieve. Publicity Builder teaches you to maximize your exposure by usingrepparttar 119938 principles of angle, newsworthiness and timing, and shows you how to apply them to your product. It shows you how to write pitch letters, press releases and create a press kit, and includes pre-formatted documents that you can modify to your needs. And you’ll sound like a pro when you call. Plus, a special section shows you how to getrepparttar 119939 most out of trade shows and conventions, from planning your presentation to capturing media coverage.



Are You Marketing and Selling What People Buy?

Written by Charlie Cook


Do you ever wonder if you’re speaking a different language than your prospects? You may have recently launched a business, designed an innovative process or purchased state ofrepparttar art equipment that leavesrepparttar 119918 competition inrepparttar 119919 dust, but no matter what you say or do, you aren't attracting as many prospects as you need.

Lauren called me from Michigan with just such a concern. She and another friend had opened a fitness salon about a year ago. After a careful analysis ofrepparttar 119920 local chain's facilities, they had invested in next-generation equipment that provided many added features. Yet, a year after opening, and doing every marketing activity they could think of, they still weren't attracting enough clients to payrepparttar 119921 rent.

The problem wasn't lack of effort. The problem was that prospects didn't understandrepparttar 119922 benefits or higher value of Lauren's fitness facility.

Rememberrepparttar 119923 best selling book "Men Are From Mars, Women Are from Venus"? A key point ofrepparttar 119924 book is that men and women see many things differently, and express themselves differently.

If you have children, you know thatrepparttar 119925 same is true of parents and teenagers. What's important to you is often unimportant to your seventeen-year-old, and vice-a versa. Sometimes you wonder ifrepparttar 119926 two of you are speakingrepparttar 119927 same language. You've probably learned to get your child's attention by talking about their needs and interests. These may include sports, movies and access torepparttar 119928 family car.

Prospects and business owners have different perspectives as well. You may be focused onrepparttar 119929 costly and state-of-the-art equipment that enables your enterprise to function. Your prospects primary concern, onrepparttar 119930 other hand, is that you solve their problem or getrepparttar 119931 job done, and your equipment and processes are of secondary interest.

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