Get your name and message in the media

Written by George Torok


Whenrepparttar media talks about you - that builds credibility, image and respect. Whether you call this promotion, public relations or publicity, remember two important points; 1. It is free. Well nothing is free - you pay in time and effort. 2. We believe more what others say about you. This is doubly so whenrepparttar 120373 media talks about you. Follow this five step proven process to get your name and message inrepparttar 120374 media.

1. Targetrepparttar 120375 media where you want to be seen Ofrepparttar 120376 three forms of traditional media print isrepparttar 120377 best. Clients might not have seen you on TV or heard you on radio. But when you are in print you can send them a photocopy.

Be seen inrepparttar 120378 publications read by your prospects and clients. Ask your clients what they read or checkrepparttar 120379 magazines in their lobby. Appearing inrepparttar 120380 national dailies may feel glamourous but does that help your business.? All publicity helps but focus your time and effort on where you getrepparttar 120381 biggest impact. That could be a community paper, association newsletter or an industry trade magazine. For example if you sell to hair dressers you should appear in "Hair Today".

2. Build a Database Start recording contact information about editors and reporters forrepparttar 120382 publications in which you might appear. Watch for publications that might be able to use your expertise. Pick up a copy and read it. Search for articles on your industry or area of expertise. Take note of writers whose style you enjoy. If you like their style it is because you are like them or would like to be. There is a good chance that they will also like you, so start with them.

3. Make contact First contact; shall we dance? There is no right way but some work better than others. These worked best for me; call, introduce yourself and offer an article or interview, send a note of congratulations on an article they wrote or mail a post card from an exotic location, (sign your name clearly).

It may take a while to build rapport. The media are just like customers. They are skeptical. Be persistent and consistent to be remembered. Be patient and realize that free media exposure is a long term plan. I appeared on a TV station after two years of contact and follow-up. The director finally stated. "George, your timing is impeccable, we need someone like you." Now I ask you, "Why did it take two years for my timing to be impeccable?" If I had given up after 18 months I could have believed that it doesn't work. It does - you just never know how long it will take.

2 + 2 = 5 ... the value addition formula

Written by Ankesh Kothari


A man and his wife were retiring atrepparttar same time. The man had been a barber for 40 straight years. His wife used to work as a beautician for almostrepparttar 120372 same amount of years too. Now they both thought it was time to retire and enjoy their old age.

But they hadn’t counted onrepparttar 120373 boredom that set in afterrepparttar 120374 first few months of retirement. They couldn’t cope up with so much free time on their hands. So they decided to convert their spare bedroom into a home saloon. They decided that they would just work 3 evenings a week and takerepparttar 120375 rest ofrepparttar 120376 week off.

And because both were specialist in different but complimentary activities,repparttar 120377 customers won. The customers received attention from both of them. They could now access such services like massage, shave, sculptured hair-cut, shampoo, skin care and various other beauty remedies from under one roof itself!

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