Get the Internet on Your Own Terms

Written by Chris Ellington

RSS forrepparttar Rest of Us

I don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.

Is it really time?

RSS (it stands for "Really Simple Syndication") isrepparttar 147953 latest wave of internet technology designed to take advantage ofrepparttar 147954 "Content is King" mentality. Imagine getting direct access torepparttar 147955 content you want, without having to give out your personal information. Wouldn't that be nice?

Here's how it works: You find a website you like and look forrepparttar 147956 little orange XML button, or a link that says "Syndicate this site". When you click that link, you getrepparttar 147957 raw feed of content from that site.

An example: My Simplified Selling site allows you to syndicate my content. That means you don't have to remember to visit my site to discovers articles of interest, but instead they are fed to your preferred RSS reader (more on this in a moment) at your behest.

That means you no longer have to open your browser and visit a particular website to see what's new, to find out if anything interesting has been posted. All you have to do is open your RSS reader and content from all overrepparttar 147958 web is gathered into one place and presented for your review. An RSS reader is one-stop shopping for online information.

RSS Readers There are hundreds of RSS readers onrepparttar 147959 market. You can collect RSS Feeds on your "My Yahoo!" page, or your "MyMSN" page. Current, updated content from your preferred sites is presented for your reading pleasure. Checkrepparttar 147960 first few lines and if you're interested, just click and you are instantly transported to that particular article. No more hunting around on a site looking for an article you like.

Newsgator ( is a third-party add-in that turns your Outlook mail client into an RSS reader. Not to be outdone, Microsoft has incorporated an RSS reader intorepparttar 147961 latest release of Outlook.

You can also get stand-alone RSS readers from Bloglines ( and ( A quick Google search for "RSS Reader" returned over 2 million pages. You'll have no trouble finding an RSS reader that you like.

But why? That's reallyrepparttar 147962 question. Of course we know whyrepparttar 147963 internet folks want you to subscribe to their content, but why wouldrepparttar 147964 average websurfer want to go throughrepparttar 147965 hassle of setting up and subscribing to RSS feeds?

Your Website Reflects Your Business

Written by Tia Scott

Imagine walking into a store to buy a pair of shoes. You don’t know what brand of shoes you want, but you have a good idea of what color. As you enterrepparttar store, you noticerepparttar 147916 isles are clogged with shoes outside of their box, laying around, being neglected. Some left shoes are in isle 5, whilerepparttar 147917 right shoes are in isle 3. Shoe hills are in random places. You can barely walk throughrepparttar 147918 store without stumbling over a shoe. No employees are in sight. As you are desperate for help, you finally make it pastrepparttar 147919 heaping hill of shoes torepparttar 147920 back ofrepparttar 147921 store and find a button that says “Page for Help”. You pressrepparttar 147922 button and out comes a card that says “please leave your mailing address, we’ll send you a letter”. Frustrated, you leaverepparttar 147923 store, and finally realize there is a Footlocker acrossrepparttar 147924 street. We all know how first impressions can make or break a potential customer's decision to buy. With more and more people discoveringrepparttar 147925 internet, most businesses do not realize that their company website isrepparttar 147926 customer's first impression. A Reflection of How You Do Business Your website should be a reflection of your business. Would you allow your customers to walk through a maze to get your contact information? Do you want to answer your customer's questions or leave them guessing? Do you want them to find your product information? Your website will reflect these answers back to your customer. What Web Design Isn’t Web Design is not: •Allrepparttar 147927 Bells and Whistles •A Tease •A Get Rich Quick Scheme All The Bells and Whistles Would you buy a luxury car that got you ten miles and then died? Then why would you want your website to berepparttar 147928 best but unfunctional? Sometimes we forget that havingrepparttar 147929 best ofrepparttar 147930 best of something means to sacrifice something else. For instance, have you ever seen a website made entirely in Macromedia Flash? ( Click here for more info about flash ) There is nothing wrong with a nicely animated website, however, this will shut out potential customers who do not have, nor wish to installrepparttar 147931 flash player plug-in. This restricts certain users who have certain plugins installed on their computers, and you don’t want to ever shut out potential customers. If you wish to do that, make sure you have a good purpose and make sure you clearly state on your website what those requirements are. A Tease It’s better to have too much information than too little. Don’t expect a potential customer to want to wade through pages to contact you for more information. If you sell pink shoe laces and neglect to put that information on your website, your potential customer may end up going somewhere else to look for pink show laces. It’s too easy to just ‘go somewhere else’, or ‘do another search engine query’. A Get Rich Quick Scheme Why Nancy, only fools rush in. A common misconception I have seen is that business owners believe their website will attract millions of visitors withinrepparttar 147932 first week of creating their website. Withoutrepparttar 147933 funds, research and dedicated time, this is simply not true. The instant you upload your website, it is lost inrepparttar 147934 millions and billions of virtual pages acrossrepparttar 147935 internet. You have to market your website just like you market your business; tell people. You will not getrepparttar 147936 keyword you want from search engines, you will not receive millions of visitors, and you will not sell all your products withinrepparttar 147937 first week. However, if you takerepparttar 147938 time to do your research, study internet marketing, spread your website via word of mouth, and design careful search engine placement; you CAN getrepparttar 147939 keyword you want, you CAN receive millions of visitors and you CAN sell all your products. What Web Design Is Web Design is: •A Sales Tool •A Cost Efficient Expansion of Your Business •A Community Service A Sales Tool You can think of your website as a brochure. We have an attractive image onrepparttar 147940 front that says “open me, you know you want to”. Inside we have product information, company information, contact information, and reasons whyrepparttar 147941 potential customer should choose you. With happy thoughts,repparttar 147942 potential customer now turns intorepparttar 147943 buying customer because your website reflectedrepparttar 147944 everlasting impression of what your business is. A Cost Efficient Expansion of Your Business Imagine being able to keep your store open 24 hours a day, 7 days a week. Imagine being able to sell products and services in your sleep. Imagine being able to sell to anyone, anywhere, to whatever region you want. Sounds nice doesn’t it? This is what your website should be providing for you. Hiring a web designer, paying monthly web hosting space, and purchasing a yearly domain name costs a fraction of what it does if you were to open several locations aroundrepparttar 147945 world. This tellrepparttar 147946 customer “We provide options for you.”. Imagine how grateful someone in a wheelchair would be if they didn’t have to have someone drive them to your business to shop around, or what if they were bedridden and couldn’t leave their homes at all? A Community Service What better way to say “I love you” than to bring people together. This is another way you can use your website to reflect your business. A community focused business website brings your customers together who have similar interest and who feel warm and fuzzy inside for finding a group of people just like them. For instance, is a perfect example of a community focused website. It’s exciting to wake up, check your email and get a personal message from a fellow networker. You can start more focused interest clubs, you can write articles. You feel apart of something. What A Web Developer Isn’t •A Miracle Worker •A One Service Provider •A Lazy Bum

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